Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value

By Dave Ulrich, Norm Smallwood

Om bogen:Product Description: Your company's brands hold intangible value and differentiate your firm from rivals. So does your leadership brand - a shared identity among your organization's leaders that differentiates what they can do from what your rivals' leaders can do. In "Leadership Brand", Dave Ulrich and Norm Smallwood show how branded leadership delivers unique value for firms' investors, customers, and employees - elevating market value and creating a sharp competitive edge. The authors present a six-step process for creating leadership brand in your organization. A wealth of tools helps you differentiate your firm's leaders from those of rivals, craft a unified identity among them, and articulate a unique statement of your brand. With its compelling new model and hands-on approach, this book helps you clarify what makes your leaders unique - and use your leadership brand to leave rivals far behind.

Binding: Hardcover Dewey Decimal Number: 658.4092 EAN: 9781422110300 Edition: 1 ISBN: 1422110303 Label: Harvard Business School Press Languages: EnglishOriginal LanguageEnglishUnknownEnglishPublished Manufacturer: Harvard Business School Press Number Of Items: 1 Number Of Pages: 304 Udgivelsesdato: September 12, 2007 Forlag: Harvard Business School Press Studio: Harvard Business School Press Amazons brugeres vurdering:

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