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Chapter 1 : Users Create Value Flickr and Collective User ValueSix Ways Flickr Created User Value Through InteractionWhy Sharing Can Be ProfitableFlickr's Cost DriversCalculating Company ValueLooking Back: Netflix's Different ChallengesLessons LearnedQuestions to AskChapter 2 : Networks Multiply Effects Web-Enabled Online Network EffectsN-Sided MarketsGoogle's Combination of Network EffectsThe Ups and Downs of Positive FeedbackLessons LearnedQuestions to AskChapter 3 : People Build Connections Social Roles: Online and OfflineHow Online Changes Social NetworkingHow Many Customers and How Quickly?LinkedIn: The Rolodex Moves OnlineFacebook: Introduce Yourself OnlineLessons LearnedQuestions to AskChapter 4 : Companies Capitalize Competences External and Internal ForcesDeveloping Dynamic Capabilities: Before the WebFrom Online Syndication to Competence SyndicationLessons LearnedQuestions to AskChapter 5 : New Recombines with Old Styles of InnovationIntegrating Ecosystems: Apple's iPodWorking with the Carriers: JajahMore Recombinant Innovation: The iPhoneLessons LearnedQuestions to AskChapter 6 : Businesses Incorporate Strategies Five Steps to Web 2.0Building Web 2.0 Business PlansLook Around While Moving Forward. Emne: Information technology, Management, Management information systems, Project management, Data processing, Computer software, Development. Sprog: Engelsk