To celebrate 50 years of the Polaroid SX-70, Retrospect is releasing a limited-edition 24-karat gold version for $999. You might think the Milwaukee-based vintage Polaroid restorer is crazy for offering such a luxurious model, but for a money-flashed Polaroid enthusiast, could this be the ultimate collector’s item?
The 24k gold SX-70 is a camera that would look just as at home on Snoop Dogg’s shelf as it does in Kylie Jenner’s purse. Brimming with extravagance, it rivals 24k gold plating Nikon AF (opens in a new tab) we found at the photography fair a few years ago only with the excitement of instant photos. The original SX-70 was deconstructed by technicians from retrospect (opens in a new tab) and restored using original parts before being gold plated and serialized.
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Only 50 of these fully functional limited edition cameras will be available, but at more than triple what a standard SX-70 would cost you, but it’s hard to imagine who could spend that much on a bling-up version.
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Released in 1972, the Polaroid SX-70 was the world’s first consumer instant film camera. People were able to print photos without taking them to a lab using a chemical process developed by Edwin H. Land – the founder of Polaroid. Over the next 10 years, the popularity of Polaroid cameras skyrocketed, and by the mid-1970s Polaroid had sold over 700,000 units.
Instant film cameras have made a comeback in recent years with the birth of the Fujifilm Instax and The Impossible Project bringing Polaroid back to life. Previously, Retrospekt released limited-edition cameras in collaboration with Pepsi, Barbie, and Fendi, but this gold number is by far its most luxurious.
This isn’t the first time we’ve seen a golden Paolroid, in fact when Polaroid was in its heyday it was once given to employees for a dedicated service to the company. However, the few that still exist are very rare and highly sought after, making the Restrospeckt 24K SX-70 a collector’s item from the start.
Polaroid’s 50th Anniversary Edition goes on sale November 4 for an MSRP of $999. Purchases can be made through the Retrospekt website (opens in a new tab) and film must be purchased separately. The cameras come in a limited edition gold box with a gold printed brochure.