What if Apple designed its own dedicated professional camera? Well, ADR Studio Design is throwing a few ideas in the air. Meet the Apple ProCam: Apple’s first professional 8K camera.
This concept was created by ADR studio design and revealed by PetaPixel. First of all, it should be noted that this is a fictitious camera. The design was made only by ADR Studio Design without any partnership with Apple. Therefore, this is a purely fictitious design model. Let’s take a closer look.
It is obvious that the inspiration for this design was based on the Hasselblad models. Structure, functionality (large touchscreen) and large sensor are part of it. The dummy camera incorporates support from Apple which can be adapted to Apple cameras which are implemented in recent models of iPhone. In addition, it is possible to remove the cameras and expose the large sensor to attach a “real” and professional lens.
The camera shares a popular and modern cube style design which is once again inspired by the concept of Hasselblad and many other cinema cameras (RED Komodo, Panasonic boxy cinema models, etc.). Depending on the design, the camera is capable of taking photos and videos, both in 8K resolution.
Here are the basic camera functions (just a reminder – it’s ALL fictitious):
- Apple’s first professional 8K camera
- Innovative lenses with Apple mounts
- Siri on board
- StyleWriter compact inkless printing
- Powered by M1
- Rear touch screen and tiltable
- Magic wheel with touch screen button
And even there is a marketing video about it (made by ADR Studio Design). Watch it below:
Let’s talk about the chances that Apple will take this path by developing its own professional camera, or even a cinema camera. First, Apple has the resources to do it, in all aspects (financial and knowledge-based). But why should he? Apple invests a ton of R&D to refine the cinematic capabilities of its iPhone. However, the iPhone has a physical limitation. For example, you cannot implement a large sensor inside an iPhone. A large collector requires more power, a better heat management device, and an ecosystem to support it. In addition, a smartphone cannot be paired with a professional lens. So, this design makes a lot of sense from a functionality standpoint. To sum up, this raises the question of whether Apple will introduce a professional camera in the future. Well, it might. And it can look a lot like this design.