Apple showed off several new products earlier this month at its “Peek Performance” event, including the iPad Air 5, Mac Studio and Studio Display. Now that customers can get their hands on these products, some Apple executives have shared details in new interviews about how and why they were created.
iPad Air 5 with M1
One of the biggest surprises of the new iPad Air 5 is the addition of Apple’s M1 chip, which was first introduced with newer Macs and then added to the iPad Pro. Katie McDonald, iPad Product Marketing Manager at Apple, sat down with Brian Tong and two other creators who use the iPad in their routines to explain where the M1 iPad Air fits in the lineup.
When asked why bring the powerful M1 chip to the iPad, McDonald revealed that Apple has observed how people use the iPad Air. The company noticed that most of those who buy an iPad Air “go from entering [iPad] do even more.
The Apple official revealed that these users do not necessarily use the iPad for professional work, but want better hardware to be more creative, play games or use advanced applications as a hobby. With that in mind, Apple decided to bring the power of the M1 chip to even more users.
McDonald also talked about the iPad Pro, as the Pro and Air models now have the same chip. Apple thinks there are still people who want and need features only available on the iPad Pro, such as the larger screen with ProMotion, Thunderbolt connectivity, advanced cameras for AR, and more streaming options. storage.
It’s still going to be the ultimate experience for people who want the most powerful device possible in an incredibly thin and light device like the iPad.
Mac Studio and Studio Display
Apple’s vice president of hardware engineering Kate Bergeron and Apple’s senior director of product marketing Colleen Novielli spoke with GQ about the new Mac Studio and Studio Display.
Bergeron pointed out that she has worked on several Macs during her career at Apple and that Mac Studio is the result of decades of work. The vice president of hardware engineering uses the first Mac mini as an example of a product from nearly 20 years ago that paved the way for Mac Studio.
Because of the history of Mac products, we were able to take those products from 20 years ago that might seem pretty mundane to us today, but were groundbreaking at the time, and then pull out all the little things that we can.
Kate Bergeron, vice president of hardware engineering at Apple
Novielli, on the other hand, sees Mac Studio and Studio Display as a response to how work routines and computing have changed in recent years. Apple’s marketing manager says “a lot of people were happy with their laptop experience,” but now consumers want a desktop setup with a “beautiful big screen on their desk.”
So, in addition to meeting the needs of the most demanding consumers with Mac Studio, Studio Display allows everyone to extend their workflow by connecting any Mac to the display. Interestingly, while reviewers praise the Studio Display’s built-in speakers, Apple executives say the company could have put even more powerful speakers in it, but the team had to strike a balance so that the screen does not shake on the table.
If you do this in a really rigid stand you will create a display that will shake on the table. So our audio team specialists use a technology called reverse force cancellation where we offset the speakers so that when they vibrate the system is incredibly stable and completely quiet.
Mac Studio and Studio Display are available in stores now, with prices starting at $1999 for the Mac Studio and $1599 for the Studio Display. Be sure to check out the full interviews for more details on the new products.
FTC: We use revenue-generating automatic affiliate links. Continued.
Check out 9to5Mac on YouTube for more Apple news: