Beeple Building Physical Studio to bring NFTs to the real world

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In short

  • Renowned artist NFT Beeple is building a digital art studio in Charleston, South Carolina.
  • The space will be used to create and share digital artworks, with the aim of exposing NFTs to new audiences.

Mike “Beeple” Winkelmann made headlines last year with his record sale of $69.3 million of NFT piece of art at a Christie’s auction, and followed that up with a Time magazine cover and appearances on “The Tonight Show.” Now he aims to introduce even more people to the NFT world by creating a real-world studio that will host exhibits.

Today, Beeple shared a video showing the construction of their major new studio in Charleston, SC, which appears to be taking place in a renovated warehouse. In the video, we see the first steps as workers tear down the walls and lay out the space within the future Beeple Studios.

In a tweet threadBeeple wrote that the space will be an “outlet not just for my artwork, but for the entire digital/NFT art community”, with plans to host exhibitions and find unique ways to display them. display NFT artwork for real-world customers to see on the spot. .

“Getting together and experiencing IRL digital artwork is something that I think will help attract the next wave of collectors,” he wrote, “and that’s precisely what we we need to outrun this bear market.”

Beeple added that NFT creators need to “find new ways” to appeal to people who may have heard of NFTs but don’t fully understand how they work. An NFT is a blockchain token that represents ownership of a single item and can be used with items such as digital artwork and collectibles, but also real-world items.

“I believe that by showing people that this work of art can absolutely be shared and enjoyed in real life, not just on our small screens,” Beeple wrote, “they will see that this medium is like any other with the ability to bring beauty, to provoke thoughtful discussion and truly moves us.

He didn’t share a timeline for the studio opening or hosting events, but said the video represents the first half of the build, and the second half is already nearly complete.

Beeple first gained notoriety as a digital artist who published daily artwork, as well as a graphic designer whose concert artwork was used by Eminem, Katy Perry and Justin Bieber. As the NFT market began to grow in late 2020, Beeple began selling their artwork and quickly broke records in the process.

The momentum quickly gathered momentum and peaked when Beeple’s “Everydays: The First 5,000 Days,” a collage featuring his previous daily artwork posts,sold for $69.3 million auction in March 2021. Last November, Beeple continued with the sale of “Human One”, a physical/digital hybrid sculpture with an NFT component, for $28.9 million.

Since entering the NFT space, Beeple has emphasized a real-world component with all of its digital sales. “Human One” takes place in a holographic terminal with digital artwork that dynamically changes over time. He also has in partnership with the startup Infinite Objects to provide buyers with a dedicated video display for each artwork sold.

Dialectic and Vine Ventures founder Ryan Zurrer, who bought Beeple’s “Human One” last year, called the next Beeple Studios “A strange mix of Warhol’s studio and Bell Labs in their respective primes. He composed a wild combination of engineers and creatives, creating next-gen art with space-age tools. It will change the way we think about digital art.

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