Anish Mehta, CEO of Indian animation studio Cosmos-Maya, is stepping down after 10 years and will announce a new venture later this year.
During Mehta’s tenure with the company, it grew into one of India’s largest animation houses and he shifted his strategy towards co-productions with international players.
Another major decision was to attract private investors to India’s animation sector, first with KKR-backed Emerald Media, then with TPG subsidiary NewQuest Capital Partners.
NewQuest took a majority stake in the Singapore- and Mumbai-based company last year after a deal with Emerald.
As CEO and minority shareholder of Cosmos-Maya since 2012, Mehta led the studio’s foray into developing original Indian animation IP with the launch of Motu Patlu, one of the most most successful in India.
Since then, the studio has created more than 10,000 half-hours of animation for children, including Selfie with Bajrangi, Titoo and Dabangg. It claims to have maintained a market share of over 50% of the original content space for Indian children and family for a decade.
The studio’s clients include Nickelodeon, Disney, Cartoon Network, Sony, Amazon Prime Video, Disney+ Hotstar, Netflix, Discovery Kids, Facebook and YouTube. Mehta also led the initiative to create the company’s YouTube network, WowKidz, which now has more than 80 million subscribers worldwide.
“I’m very passionate about content creators and I think digital media has offered a pretty egalitarian and equalizing platform for all creators,” Mehta said.
“I find the best way to express my appreciation is to be able to support and mentor the next generation of digital content creators as they set out to create groundbreaking content that will positively impact countless lives of children and The intention is to partner with global investors and pioneers to realize this vision.
“It has been a great pleasure to work with the current investor, NewQuest Capital Partners, a subsidiary of TPG, and I wish them and the Cosmos-Maya team all the best for their future growth and moving forward inheritance.”