Paris Jackson, 34, opened her first business, Selfie Land Fresno, in June. Also known as the Selfie Museum, it offers families and content creators a space to take their own photos. Photo by Frank Lopez
published on August 30, 2022 – 13:57
Written by Frank Lopez
A one-of-a-kind venture for Fresno is helping to keep the aspiring influencer selfie game strong.
Fresno Selfie Country opened in the River Park Shopping Center at the end of June on the ground floor of the car park. There, customers can use a variety of themed backdrops and ring lights to take studio-quality selfies.
Owner and founder Paris Jackson, 34, said selfie studios, or selfie museums, are more common in big cities. She said her business is the only one in the Fresno area.
For $25 an hour, guests get a ring light and Bluetooth clicker so they can take hands-off selfies with their own smartphone, with access to 20 themed backgrounds. Customers can also enter with an actual camera for an additional $50 fee.
Children 12 and under with school ID pay $15 and children 3 and under get in free with a paying adult.
Private sessions are also available for $250 per hour and $100 per hour for each hour thereafter.
Jackson, born and raised in Fresno, graduated from the Fashion Institute of Design and Merchandising in San Francisco with a degree in merchandising and marketing in 2013. She has held various jobs in retail, floor design and solar power in Fresno before moving to Houston as a real estate agent.
It was in April 2021 that she went to a selfie museum in Houston and wanted to bring the concept home.
It is also Jackson’s very first company.
“I thought I could do it,” she said.
Jackson originally planned to open a selfie museum in Houston, but realized the market was already saturated, so she decided to bring it to Fresno.
She said that with families in the Central Valley looking for fun activities, the region is also rich in artists and creators, especially social media influencers.
In April, Jackson got the keys to the venue, and the doors opened on June 24.
Before choosing River Park, she considered moving to downtown Fresno, but worried about safety and a lack of foot traffic. Jackson said people felt safe dropping their kids off at River Park. Children 12 and older can use his business without a parent present.
“If it had to be anywhere in Fresno, it had to be this area,” Jackson said.
The space covers approximately 2,000 square feet – empty space when she first moved in.
She said most of her clients hear about Selfie Land Fresno on social media or in local newspapers.
Jackson said she spent about $40,000 on the renovation and decorating. She took no loans for the business, launching it with savings and credit cards. The rent is $5,100 per month.
Most of her clients are women between the ages of 18 and 25. She said she was also the first African-American woman to own a business in River Park – and also the youngest.
She said business has been getting busier since opening, but has noticed it is leveling off as more children return to school.
Jackson is planning events with other local businesses and organizations such as neighbor Ragin’ Records for a ’90s party and the Valley Animal Shelter for a “Pictures with Puppies” event. She wants to build relationships with schools to find those hidden talents creating on TikTok, Instagram, and YouTube, and provide them with a space to create content.
“As in any business, you have to sell yourself. Instead of being at home with a homemade backdrop, you can come here and shoot content for your clothing line or whatever kind of business you’re in,” Jackson said.
Jackson partners with local influencers and content creators to be brand ambassadors for Selfie Land Fresno. They create content at the studio and help spread the word on social media.
Maria Dominguez, 20, is a brand ambassador for Selfie Land Fresno. A content creator and social media influencer, she has over 65,000 followers on TikTok with her page, @imofficialmariareceiving over 1.7 million likes.
She currently works with local car insurance company Primos Insurance, creating content for them, and works with brands such as Wet and Wild, Urban Decay and Dossier, a fragrance company.
Dominguez said Selfie Land-Fresno provides a great opportunity for local creators to have a space to create better content — and to network with others.
“The more I shared my content, the more I grew and started branching out into different things, like beauty and fashion. I’m growing and growing with other brands and I’m grateful,” Dominguez said.