Everyone Hates Vanilla: Britain’s Favorite Chocolate Flavor Revealed


Britain is certainly a nation of chocolate lovers, so much so that at the end of 2019, the UK was ranked fourth around the world followed by our transatlantic counterparts, America which comes in eighth position. According to research, the typical Briton will munch on around 11 kg of chocolate each year, or around 660,900 tonnes nationwide. The British Heart Foundation has revealed that the average British adult will indulge in 8,316 chocolates biscuits, 7,560 chocolate bars, 3,024 cups of hot chocolate, 2,898 miniature chocolates, 2,268 slices of chocolate cake and 126 Easter eggs in their lifetime.

Mintel research group statistics showed that 17 percent of Britons enjoy chocolate four to six times a week, with almost a quarter between the ages of 25 and 34 eating chocolate daily, and just five percent never consuming it.

Coming in many different shapes and flavors, you would be hard pressed to raid someone’s closet and not find a single chocolate related item. But which chocolate is Britain’s favorite?

The great chocolate debate

It’s time to answer the million dollar question that threatens the fabric of our existence: what type of chocolate is most loved in Britain, and which regions taste the best?

Whether you’re a classic milk chocolate fanatic or prefer to indulge in something luxurious like honeycomb chocolate, we’ve decided to find out and put an end to all the madness. Fair trade Traidcraft researched Google search volumes to find out what type of chocolate people are thinking about and looking for the most. We collected data on average search interest and average monthly searches over two years, from 2018 to 2020.

Dark chocolate came out on top with an overall average research interest of 61%, closely followed by coffee chocolate and caramel chocolate with 56%, mint chocolate with 55%, nut chocolate. coconut with 54%, white chocolate with 54% and, surprisingly, milk chocolate in seventh place. up to 51%. With a rise in veganism in the UK over the past year, it’s no surprise to see dark chocolate rank higher than milk chocolate.

White chocolate was a lockdown favorite, with the most searches out of 24e March, at the start of confinement, on the 7the July, when restrictions began to ease, followed by vanilla, strawberry, ruby ​​and raspberry. It seems that the generally unpopular chocolate has climbed sharply in the rankings, which could be because shoppers are bored looking for excitement, whether through new and unheard of flavors that they wouldn’t buy. generally not. Combined with the fact that chocolate is the ultimate comfort food in times of crisis!

Baking was a popular pastime adopted by many across the country during the lockdown, and it seems orange chocolate, white chocolate, and ruby ​​chocolate were the most popular when baking.

Everyone hates vanilla

Interestingly, dark chocolate was the favorite chocolate of all parts of the UK and vanilla was the least favorite, showing that the country is united in our taste for good things. The north of England has a particular taste for white chocolate, while there are generally fluctuations in popularity in the regions for orange, milk, strawberry and ruby ​​chocolate – flavors on which the country does not seem to be able to agree on.

Chocolate is certainly one of the UK’s favorite snacks, but the flavor is your favorite?

Chocolate Average research interest % change over the period Average monthly searches
dark chocolate 61.04 100.00% 54,090
chocolate coffee 55.74 -32.00% 7 810
caramel chocolate 55.62 30.77% 9,020
mint chocolate 54.58 37.50% 13,450
coconut chocolate 54.15 -17.65% 5.680
White chocolate 53.7 46.05% 141,360
milk chocolate 51.23 42.86% 16,880
honeycomb chocolate 50.54 -100.00% 2,720
hazelnut chocolate 46.35 66.00% 5,790
raspberry chocolate 46.28 16.07% 20,670
chocolate orange 37.4 31.03% 65,820
vanilla chocolate 35.11 81.32% 2,860
strawberry chocolate 35.02 70.00% 14,760
fruit and nut chocolate 29.69 100.00% 2 180
ginger chocolate 29.52 -100.00% 4,590
ruby chocolate 20.95 52.17% 14,150

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