The NFT project “Lil ‘Heroes” will be used to create communities invested in the success of the franchise
LOS ANGELES, December 28, 2021– (COMMERCIAL THREAD) – Exile Content Studio has reached an agreement with Spanish artist Edgar Plans and Curatible to partner with a series of NFTs (non-fungible tokens) based on Plans’ work, which will serve as the basis for a new entertainment franchise named Lil ‘Hero. NFTs will be launched in January 2022.
The deal is part of a long-term, forward-thinking strategy for Exile, one of Hollywood’s leading content providers to English and Spanish speaking audiences around the world. The company envisions Lil ‘Heroes as an enduring entertainment franchise with multiple components, including an animated children’s television series, virtual metaverse experience, consumer products, and publishing.
“This is our first foray into NFT and we couldn’t be more excited to partner with Edgar and Curatible,” said Daniel Eilemberg, president of content at Exile. “We believe that NFTs can be a powerful way to build engaged communities around art, fashion and entertainment franchises, while also rewarding early fans with real value and ownership. Building this franchise not only for, but with community is a new way of thinking about the relationship between a studio and its audience, and a relationship we’re excited to explore. “
Based in Gijón, Spain, Madrid-born Plans is a contemporary visual artist whose works have been featured in key galleries and museums including the Almine Rech in Paris, Brussels and Shanghai, the Museum of Modern Art of Moscow and Galeria Miguel Alzueta in Barcelona. He is best known for his colorful, expressive and lively cartoon characters with big eyes and mouse ears, known as Animal Heroes, which he places in his multimedia works on urban backdrops of doodles and scribbles like serious social comments about racism and gender equality.
“I am delighted to partner with Exile and Curatible to bring this unique NFT collection to life,” said Edgar Plans. “Lil ‘Heroes is a collection inspired by the work I have created throughout my career as an artist, and I look forward to sharing this art with a new audience and exploring how we can build on this. franchise in the entertainment space. “
Curatible is a team of art collectors who want to revolutionize the way people acquire, collect and appreciate art. By leveraging the early stages of blockchain and NFT technology, Curatible is building a community that bridges the gap between the physical and digital worlds. Curatible works with renowned international artists to create unique NFT collections based on their work, enabling artists to gain a foothold in the world of digital art and NFT collectors to invest in art creators with experience. and an actual market value.
“We are creating a bridge between traditional art and the digital world. And we are happy to collaborate with a contemporary artist like Edgar Plans to help him in the transition to NFT”, said Massine Benoukaci, CEO and co-founder by Curatible. “It is a real pleasure to collaborate with Exile and to mix our expertise to build a real community, franchise and project around Edgar.”
About Exile Content Studio
Exile Content Studio creates content in Spanish and English for global audiences across multiple platforms: television, film, audio and digital. He recently co-produced Todo Va A Estar Bien with Diego Luna as showrunner for Netflix and the documentary series Un Sueño Real, on the Real Madrid women’s football team for HBO with journalist Ana Pastor.
The Exile team has led content for the world’s largest Spanish-language media companies with responsibility for film studio, OTT service, broadcast and cable networks, music, news and digital . Their current roster includes Oscar winners and talent of all genres and formats.
To stay up to date with Exile’s upcoming projects, follow us on @ExileContent.
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