Facebook has launched a new Camera effect platform in closed beta at its F8 conference in April, and has since received feedback – and special effects – from the developers. Word from the outside must have been positive as the company has now launched an open beta for its AR Studio platform and tool to developers around the world.
Prior to release, around 2,000 different developers and brands had experimented with the technology. In Messenger, we’ve seen fire-breathing, bearded wizards, psychedelic glasses, and cats resting on people’s heads. HBO even let users be the Night King as part of the Season 7 finale for Game Of Thrones.
Now the technology is accessible to even more developers, which means we may soon see sponsored effects with a specific brand floating around our heads or those of friends and pets.
“By opening AR Studio to all creators, we are taking steps to further integrate augmented reality into daily life. We have continuously improved the capabilities of the platform, with improved face tracking, new graphics capabilities, best scripts, and now global effects, “Ficus Kirkpatrick, Facebook’s chief engineering officer, said in a statement. “This is just the start, and we can’t wait to see how creators bring art to life with AR Studio.”
The company has also released its own World Effects designs, featuring things like unicorns, chat bubbles, and bots. It’s similar to Snapchat’s global goals, and Facebook is hoping it will be as popular, especially now that more developers will have access to it – something Snapchat has been somewhat reluctant to do.
Facebook is also betting on the feature which is more popular than Facebook Stories, which shouldn’t be difficult.