Fujifilm Australia opens experiential camera and imaging store in Sydney


In a surprise move, Fujifilm is opening an Australian experiential camera and imaging store, showing that they expect Sydney-siders to be ready to buy plenty of prosumer and professional Fujifilm camera gear.

The Sydney Fujifilm House of Photography opens its doors on Thursday July 7, 2022 and follows in the footsteps of the concept store’s successful launch in the UK in 2019.

Commenting on the opening, Tyler Yanase, CEO of FUJIFILM Australia, said:

“The Fujifilm House of Photography was launched to elevate a photographer’s experience with the Fujifilm brand, acting as a hub for them to explore, touch, try and learn more about our portfolio of products and services through interactive game tables and spending quality time with a Fujifilm X-Pert, making this a must visit for all photography enthusiasts.”

Fujifilm camera fans and those considering buying will be able to have a hands-on experience with several interactive game tables showcasing the X-series compact APS-C line, FUJINON lenses and the instax line.

They will also be able to try out different instax cameras, capture selfies in the store to take with them and have the option of printing instant photos directly from their smartphone using a range of instax printers.

For those wishing to professionally print their own existing digital photos, there will be two photo printing kiosks with same-day printing and an extensive range of custom products to order for home delivery.

Serious photographers and enthusiasts with a substantial camera purchase budget will be able to get a personalized one-on-one consultation with a member of the Fujifilm team, including hands-on experience and the opportunity to talk about everything related to large format. GFX system cameras and GF lenses.

Photographers can put Fujifilm X Series and GFX System cameras and lenses through their paces in a professionally set up studio, complete with lights on boom stands for optimal lighting, product displays and a tripod.

Complementing its range of photography products, Fujifilm will also be showcasing its range of premium FUJINON binoculars, suitable for uses such as birdwatching.

Fujifilm House of Photography is located in the Sydney CBD near Town Hall Station at 2 Park Street, Sydney NSW 2000 with opening hours from Thursday 7th July 2022 as follows:

  • Monday to Wednesday from 10 a.m. to 6 p.m.
  • Thursday 10 a.m. – 9 p.m.
  • Friday 10 a.m. – 6 p.m.
  • Saturday 10 a.m. – 6 p.m.
  • Sunday 10 a.m. – 5 p.m.

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