Revolution Group, Inc. (NYSE: RVLV, “REVOLVE”) announced today that it has signed a strategic partnership with Griffin Gaming Partners-backed entertainment studio, Muus Collective, Inc. (“Muus”), to to create a fashion-centric Web3 mobile gaming experience that aims to revolutionize the way consumers interact with fashion. Scheduled to launch in 2023, the experience will feature playable digital renders of select fashion and beauty items from REVOLVE and FWRD.
REVOLVE was founded in 2003 with a vision to leverage digital channels and technology to transform the shopping experience. The company’s data-driven merchandising strategy and pioneering influencer marketing playbook were key contributors to a track record of profitable growth that led REVOLVE to recently cross the $1 billion mark in annualized revenue. REVOLVE is once again demonstrating its disruptive approach to brand building with a foray into the games and Web3 space by partnering with Muus.
“REVOLVE has always been at the forefront of transformative e-commerce,” noted Michel Mente , co-founder and co-CEO of REVOLVE. “Today, digital fashion is on the rise and mobile gaming is the fastest growing form of media on the planet. In 2021, 49% of mobile gamers globally were female and there are had an impressive 83 billion mobile game downloads globally, according to data.ai.Especially given the emerging craze for virtual fashion, we are thrilled to partner with Muus to create an elevated e-commerce experience and fun that highlights our latest collections and puts the consumer first.”
“REVOLVE is a pioneer in the fashion industry with an incredibly loyal community,” said Amber Bezahler , co-founder and CEO of Muus. “Through our partnership, players will connect with their favorite brands from REVOLVE and FWRD, and engage with trends through a gamified shopping and styling experience, collectible assets, and deep social interaction. -form will serve as a fashion playground, allowing players to become their own tastemakers by providing tools for creative expression, peer-to-peer engagement, and social sharing.”
Raissa Girona head of REVOLVE Mark Officer shared that, “We are always working to deliver the next level of storytelling and challenging engagement formats for our vast global community of influencers and brands. Our partnership with Muus is our first step into the Web3 game and we are thrilled to expand to new audiences by integrating REVOLVE’s network with Muus’ team of experts in fashion-centric entertainment experiences. Our immersive and experiential marketing practices have always been designed with the customer in mind, to celebrate the best of life in all ways and to be where it is – which is increasingly Web3.”
Griffin Gaming Partners (“GGP”), one of the largest venture capital firms exclusively focused on investing in the global gaming and web3 markets, recently announced $5 million in seed round financing for Muus. Together, GGP and Muus aim to advance diversity in games, Web3 and fashion. Emily Wang CEO of LionTree, and Boyoung Kim , Senior Associate at GGP, sits on the board of directors of Muus. “Griffin is a longtime admirer of the premium brand and platform that REVOLVE has built,” Wang said. “This is a dream partnership to bring together Muus’ gaming and Web3 expertise and REVOLVE’s unparalleled innovation in fashion merchandising and community building to create a truly groundbreaking experience at the intersection of fashion, gaming and Web3.”
Members of the female-led founding team of Muus are gaming and fashion/beauty industry veterans who have worked for and with gaming brands including Electronic Arts, Nintendo, Activision, PlayStation, Xbox , Zynga, etc., and fashion brands including Bottega Veneta, Agent Provocatrice, Calvin Klein , Monique Lhuillier and others.
Media contact for REVOLVE Group, Inc.
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Media contact for Muus Collective, Inc.
Email: [email protected]
Call: 573-999-0794 x4
Media Contact for Griffin Gaming Partners
Email: [email protected]
About Muus Collective™
Muus Collective™ is an entertainment studio that creates community-driven, fashion-driven experiences spanning mobile games and digital collectibles. Anticipating a launch in 2023, Muus Collective is developing its first Web3 compatible mobile game that allows players to find inspiration, create and win. Muus Collective is currently recruiting development engineers, designers and community managers. For more information, visit https://www.muuscollective.com .
About Griffin Gaming Partners
Griffin Gaming Partners is a leading venture capital firm, focused on the global gaming and web3 markets, with over $1 billion in assets under management. The company was founded by Pierre Levin , Phil Sanderson and Nick Tuosto , with LionTree as a strategic partner of some of the investment funds managed by GGP. GGP invests in seed through growth stages at the intersection of content, infrastructure, social platforms and web3 gaming-related companies.
About REVOLVE Group, Inc.
Revolve Group, Inc. (RVLV) is the next generation fashion retailer for Millennials and Gen Z consumers. As the trusted premium lifestyle brand and source of discovery and inspiration online, REVOLVE delivers an engaging customer experience from a large, yet curated offering of apparel, footwear, accessories and beauty styles. Founded in 2003 by co-CEOs, Michel Mente and Mike Karanikolas , REVOLVE connects a deeply engaged community of millions of consumers, thousands of global fashion influencers and over 1,000 emerging, established and owned brands through two complementary e-commerce experiences – REVOLVE and FWRD. For more information, visit www.revolve.com .
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and the Private Securities Litigation Reform Act of 1995. All statements other than historical statements or actual fact included in this press release are forward-looking statements, including, but not limited to, statements about the expected timing of the launch of Muus’ mobile gaming experience, the rise of digital fashion and the future of the web 3. Forward-looking statements include statements containing words such as “will”, “expect”, “anticipate”, “believe” and similar expressions intended to identify forward-looking statements. These forward-looking statements are based on our current expectations. Forward-looking statements involve risks and uncertainties, and actual results or results and the timing of events could differ materially from those anticipated in such forward-looking statements due to such risks and uncertainties, which include, but are not limited to, risks related to the continued impact of the COVID-19 pandemic; demand for our products; general economic conditions; our ability to respond to customers profitably; the strength of our brand; competition; system interruptions; our ability to fulfill orders; and other risks and uncertainties included under “Risk Factors” and elsewhere in our filings with the Securities and Exchange Commission, including, without limitation, our Quarterly Report on Form 10-Q, including for the quarter ended September 30, 2022 that we plan to file with the SEC on November 2, 2022 . You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. All forward-looking statements are qualified in their entirety by this cautionary statement, and we undertake no obligation to revise or update any forward-looking statements to reflect events or circumstances after the date hereof.
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