Funko makes a foray into video game production and signs a partnership with an English studio – GeekWire

“Freddy Funko” was featured in a short trailer, which debuted at San Diego Comic-Con, which heralded Funko’s move into video game publishing/development. (Funko trailer screenshot)

Funko, the Everett, Wash.-based pop culture collectibles company, is getting into video game production.

In collaboration with the new studio 10:10 GamesHeadquartered in Warrington, UK, Funko will produce an as yet untitled “AAA Action Platformer” for release in 2023.

“Creating iconic products that emotionally connect fans to their favorite fandoms is critical to every product portfolio decision,” Funko CEO Andrew Perlmutter said in a press release. “By partnering with 10:10 Games and using the best creators in the business, we will have the talent to deliver games that reflect Funko’s unique look across its diverse lines and products.”

Funko announced the news Sunday at Comic-Con in San Diego.

The unnamed game is planned for consoles and PC and is expected to appeal to a teenage audience, with a Teen rating from the Entertainment Software Ratings Board. It also features “major third-party studio integration.” We reached out to Funko to ask what that means in this context.

This will be Funko’s first video game project, as well as 10:10 Games’ first release. The latter company was created in August 2021 by Jon Burton, who previously founded British studio Traveller’s Tales in 1989.

Traveller’s Tales’ best-known games are by far its Lego series of licensed adaptations, which include Lego Marvel’s Avengers, Lego The Hobbit, Lego Harry Potter, and the massive Warner Bros. themed crossover. Lego Dimensions. Within the company, Burton has written, directed and/or designed 20 Lego games, as well as the production of four Lego movies. He won a British Academy of Film and Television Award in 2012 when Lego Batman 2: DC Super Heroes received the award for best family game.

Given Burton’s body of work to date, it’s a safe bet that Funko’s first game will be “Legobut Funko-themed”: an action/adventure title that features the signature big-headed Funko Pop designs indulging in shenanigans.

Funko’s initial announcement, as noted above, is careful to say that its first video game project will be an “AAA” version. While the exact meaning of “AAA” in a video game context tends to differ depending on who is using it, it generally means a project with significant funding and a large development team, aimed at a mainstream audience.

Funko recently attracted a $263 million investment in May.

Attendees at this year’s San Diego Comic-Con got to see where some of that money went, with Funko announcing a “brand takeover” of the show. This included three full booths dedicated to a “fan-driven community experience” called Funkoville; a bullshit panel with celebrity guests Rosario Dawson (The Mandalorian), Simu Liu (Shang Chi), and William Zabka (Netflix’s The Karate Kid); and a full record store on the show floor run by Mondo, which Funko acquired last month.

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