Here’s why YouTube’s CEO just rented Coke Studio

Image source: Spotify

Coke Studio season 14 was all amazing and more. With each song, more fans were added to the studio base as former fans became more strongly associated. The result? A family of people who come together around music, their diverse cultures and videos that even pack a punch. In all of this, YouTube acted as a silent spectator but not anymore.

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Coke Studio Subscribers

Coke Studio amassed 10 million subscribers during this season. The season included hits like Pasoori, Thagyan, Tu Jhoom, Peechay Hutt and Muaziz Saarif which featured some of the hottest singers and music producers. These hits became so popular in the country and even outside that the subscriber rate skyrocketed massively.

youtube ceo coke studio
Image source: Youtube

Although we don’t know the number of subscribers before, we know that the number didn’t stop at 10 million as well.

Message from YouTube CEO

This definitely caught the eye of the YouTube CEO herself. She wrote a note appreciating Coke Studio’s charm and effort that got them to this level. The note reads a million, she and her team were impressed for sure. However, at 10 million, they are all confused! How did they do this? She added a fact that puts this into perspective: 10 million is more than the population of New York.

She adds that now they are not just a music venue or a channel anymore. Thanks to this, they have become a movement by touching a chord in the world, not only in Pakistan.

youtube ceo coke studio
Image source: Dawn

What did they get?

Apart from the appreciation and recognition from the CEO herself, they also received an award. The price is also mentioned in the letter of appreciation. YouTube awarded Coke Studio the “Diamond Creator Award” to fully express its appreciation and add to the studio’s accolades.

youtube ceo coke studio
Image source: Youtube

Of course, this season everyone and their expectations have been knocked out. Will the next season live up to that or even go beyond that? We don’t know the answer yet, but we can tell you we’re so excited to find out.

Read more: The Ministry of Science and Technology plans to launch a YouTube channel

Stay tuned to Brandsynario for the latest news and updates.

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