// H&M launches Creator Studio, a new service bringing print-on-demand service to the merchandise industry
// The fashion retailer said the move was driven by consumers and businesses wanting more choice
H&M Group Business Ventures announced the launch of Creative Studio, a new global platform and service for the merchandise industry that will provide print-on-demand creators.
The fashion retailer said the move was driven by consumers and businesses alike wanting more choice, more personalization and more flexibility, and followed other on-demand services within the group, such as Weekday’s use of 3D scanning technology to produce the company’s custom jeans and Singular Ceramics.
To grow the business, Creator Studio will grow its customer base by “integrating a number of global brands and designers and expanding its offering with experiences beyond traditional merchandise.”
The retailer said it would use assets built by H&M over several years, with a mission “to create a new standard for merchandise through technology.”
He said that “Through a lean production process, bespoke digital printing, and e-commerce setup and integrations, Creator Studio aims to lower the barriers for brands and designers to offer products of good quality”.
Ellen Svanström, Head of H&M Group Business Enterprises, said: “Today’s customer demands more personalized products and experiences than ever before.
“With our investments and initiatives in print on demand, we can truly create value for the customer, external partners as well as for the H&M group and be a force for change in the merchandise industry.
“We allow creators to quickly tailor their message to their fans and at the same time reduce the risk of overproduction.”
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