InfiniteWorld acquires game studio Super Bit Machine for Web3 expansion

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InfiniteWorld is serious about Web3 and the Metaverse, so acquired a game studio SuperBitMachine for an undisclosed price.

The goal is to use the independent game studio, maker of Armajet, to create games that will drive consumer engagement for InfiniteWorld, an infrastructure company that wants to enable brands to create, monetize and engage with digital content.

“We’re bringing communities from Web2 to Web3, and our belief is that gaming is key to that,” InfiniteWorld CEO Brad Allen said in an interview with GamesBeat. “It’s about bringing next-level engagement and experiences, which is what Web3 and the metaverse are. Super Bit Machine has scalable technology around games and gaming infrastructure that allows us to really get to market quickly with this higher level of engagement.

I interviewed Allen and Alexander Krivicich, founder of Super Bit Machine, who are still optimistic about Web3, games and the metaverse despite a tough economy.

Super Bit Machine is a mobile game studio started by veterans who have experience running the top 10 highest-grossing multiplayer games on iOS and Android.

Web3, gaming and metaverse

The acquisition aims to bolster InfiniteWorld’s ability to bring metaverse and Web3 experiences to brands, with the addition of real-time multiplayer game development capabilities, which will now be part of its core portfolio of offerings.

The agreement also signals the continued crossover between blockchain and gaming platforms and connects traditional gaming experiences that are currently delivered through mobile devices, PCs and consoles with dynamic Web3 functionality, Allen said.

“By partnering with seasoned game developers who have made significant strides in the gaming industry, we are taking a natural step forward to become the one-stop-shop for brands and creators looking to enter the Web3 space. “, said Allen. “We look forward to continuing to push the boundaries of what is possible by amplifying the expertise and vision of our new Super Bit Machine team members.”

InfiniteWorld hopes to go public through a Special Purpose Acquisition Company (SPAC), which has been a streamlined way to go public without the regulatory process of initial public offerings. But it is becoming more and more difficult to do successfully due to the choppy stock market. InfiniteWorld plans to do its SPAC with Aries I Acquisition Corporation (Nasdaq: RAM) and raise $145 million.

“We believe gaming is critical to the mass adoption of Web3,” said Alexander Krivicich, founder of Super Bit Machine. “We’ve been at the forefront of creating competitive cross-platform, multiplayer gaming experiences, and we understand that the future of those interactions will be in the metaverse.”

Krivicich, who will become Chief Strategy Officer at InfiniteWorld, said InfiniteWorld continues to solidify itself as a leader in metaverse technologies by integrating gaming as a central pillar of its internal brand and intellectual property strategy.

Krivicich started making mobile and social games in 2009 at Electronic Arts. He co-founded Buffalo Studios, creator of the hit game Bingo Blitz, in 2010. And he sold it to Caesars Interactive/Playtika.

“We’ve built a pretty sophisticated platform architecture to support the scale of these games,” he said.

He brought that knowledge to Super Bit Machine, which he co-founded in 2015. He’s still its executive chairman, and the studio remains small with just eight people. InfiniteWorld has over 100 people.

Super Bit Machine has been focused on bringing fast-paced competitive multiplayer experiences to the mobile gaming ecosystem. It launched its flagship game Armajet on Steam and iOS as an arcade action game. This proved that the company could create low-latency, real-time multiplayer proprietary netcode and create cross-platform gaming between mobile, PC and console at scale, Krivicich said. The title debuted in beta form in 2016 and it launched its final version in 2019.

“It was a fully cross-platform game, because we always believed that games should be played everywhere,” he said. “We wanted our games to be accessible wherever players wanted to play them.”

The Super Bit Machine team has been working together across multiple studios for over a decade. The executives have and run game studios that have been acquired by Playtika, Caesars Interactive Entertainment, and Zynga.

“We will scale to support the budding new gaming division at InfiniteWorld,” Krivicich said. “We’re going to grow quickly, but we really believe in creating products with smaller game cells.”

The company started talking to InfiniteWorld because they were working on a game with Web3 elements. The technology seemed to fit well between the companies, and so it escalated into acquisition talks.

“Creating multiplayer experiences is our wheelhouse,” Krivicich said. “When we started talking to InfiniteWorld, it became clear that their vision for building and scaling this to create great gaming products, not only for some of their partners, but for internal intellectual property, was very exciting for us.”

Turn

The Super Bit Machine team.

Allen joined as CEO in May and had served as a senior adviser for three months prior. InfiniteWorld started about 18 months ago, spun off from the Citizens Reserve holding company run by Addison McKenzie, which helped pioneer blockchain technology dubbed Suku. As non-fungible tokens (NFTs) caught fire last year, the company decided to create InfiniteWorld to seize this opportunity.

By going public, Allen hopes to distinguish InfiniteWorld from the scams and overhyped blockchain startups that have given Web3 a bad name.

“As a publicly traded company, the scrutiny of regulatory and legal issues and everything else will be high,” Allen said. “I went through the era of doctors, social media and virtual reality. In those early days, people can’t even agree on a definition of Web3 and the metaverse. So you’re going to have all kinds of people getting into this, good and bad, some just jumping on the bandwagon because of all that money being made.

With a financial background as an investment banker and start-up CEO, Allen said he believes it creates more opportunity now during the crypto winter and NFT crisis because it will weed out bad actors.

“And then we’re going to go public,” he said. “This is the path to Web3.”

Allen is optimistic that good products will come to market like Apple, which has invested heavily in AR/VR with its own glasses expected one day. But Allen said the company isn’t showing its cards yet with in-house intellectual property and other projects.

Krivicich said none of the early technologies resulted in a well-designed and thoughtful experience, and that’s why it’s important to lead with a good experience and high-quality gameplay.

“We’re assembling a team of creators with a lot of experience and we’re coming in with resources,” he said. “You have to build something that’s not just reactive or speculative-based. I think it’s great that there’s this correction in the market because I think it’s really starting to separate the wheat from the chaff. »

I asked Krivicich about hardcore gamers’ resistance to NFT games. He said there’s still a lot of work to be done to invent technologies and determine the usefulness of things like NFTs.

“I think it’s been, again, executed in a way that’s been very detrimental to players in general so far,” he said. “We still have a long way to go. We build first with experience.

I noted that I think this recession means this shift to quality will have to happen sooner, and Krivicich agreed.

He said the company will focus on Web3 games that aren’t proprietary or nightmarishly complex. Instead, Krivicich wants to focus on accessible and equal games.

“We want this to be enjoyable for all players and we want to use this as an opportunity to evolve into Web3,” he said.

Content is king

InfiniteWorld takes brands into the Metaverse and Web3.

The combined companies are optimistic about how they come out at the right time.

“We want to be first to market on a number of initiatives, gaming being one of them,” Allen said. “Content is still king, and with the Metaverse and Web3, you need to have compelling content.”

He said the products are aimed at the next generation, Gen Z, who are more comfortable with technology, creators and digital assets. He noted that the company had many deals with partners ranging from Chibi to McLaren.

“There’s a lot of new technology coming in,” he said. “Then there is the ownership part of the blockchain itself. All of these pieces fit together. It is a fascinating time.

The recession is also a time when the business can operate cheaply and take its time to build something properly.

“We’re excited to do this,” Krivicich said. “I have never seen anything greater than this border. And having gone through this transition from early PCs and consoles to mobile games myself, I think gamers have a lot of resistance at first. But now we see games like Diablo Immortal coming out that are just amazing. And so we’re at another one of those inflection points. I think it’s super interesting to see where this takes us with player ownership of digital assets. »

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