After two years which saw the hospitality industry severely affected by the effects of the global pandemic, contemporary interior design and branding studio Aylott + Van Tromp has identified 4 key trends that are expected to emerge throughout 2022.
Modular hotel design
“Durable cabins designed specifically for hospitality and leisure will become in high demand, offering both standard designs and co-branded cabins tailored for hoteliers and leisure operators. The Hytte modular concept allows landowners, developers and operators a commercially flexible and personalized offer, whether it is a start-up or a multinational brand. The innovative concept of “hotel in a box” is beneficial because it allows developers to control product quality, budget and consistency from a single manufacturing site while dramatically reducing construction time (by nearly 50%). %). Developers can start small with a handful of units and then decide to scale up to create a small village-like community.
“On the one hand, there is a natural and personal reaction to mass vacations, authoritarian commercialism and a growing sense of the environment. Then throw in the Covid-19 mix and you have the perfect storm. Whether it’s shorter localized getaways accessible by car, bike, or foot, or opting for increasingly secluded accommodation, much of our new social distancing habits are here to stay. term. Travelers seek off-grid destinations with an abundance of private space to allow them to stay in their own social bubbles, while still enjoying all the amenities they expect from a traditional resort. A Hytte complex is a hotel with no interior corridors; instead, the cabins are connected by intertwined outdoor decks, which creates a much safer social environment in these times of pandemic. “
A renewed link with nature
“Travelers will continue to seek escape and comfort that retains a raw feeling, capturing the emotional feeling of camping in nature and being close to nature. To reinforce a sense of escape, a minimalist Nordic aesthetic is captured in every Hytte construction, each blending seamlessly into its natural surroundings and providing an immediate connection to nature through the use of floor-to-ceiling windows and oversized skylights to create carefully placed views.
Alternative destinations on the rise
“For years the main cities have been the focal point of hospitality and rightly so; people would go to London, Paris or Edinburgh to have fun, to see the sights or to see a show. Times have changed, however, and the trend is towards discreet and gentler tourism. Along with off-grid sites, cultural centers rich in history, such as St. Albans, where our latest hotel company, The Samuel Ryder for Tapestry Collections, opens in January, are becoming fashionable as they match people’s ideals. They want to experience something different and unique, away from the crazy crowds.
About Aylott + Van Tromp
The experience of the founders of Aylott + Van Tromp is unique, with experiences of both Nathan and James coming from the commercial sector, focusing on brand activation, retail, fashion, launches of products, customer engagement and even automotive design. In 2013, the Interior Design & Branding Studio was formed to harness this diverse skill set and create a multidisciplinary offering for the rapidly evolving and changing world of leisure and hospitality design.
Bringing something new to what was a traditional and fairly small market, they always saw buildings and hotels in particular as perfectly packaged brand spaces. An extension of our lives – you stay there, you eat there, you exercise, you relax there. They should cater for your every whim, while always striving to exceed expectations or provide appropriate emotion.
Convinced of the need for the hospitality industry to connect with an audience and ‘be relevant’, the Hytte brand has been a natural extension of their ideals and opened up the possibility of creating something softer and softer. keep away from the general public. brands they mainly work for.