Iterable unveils its studio and announces a new SMS partnership


San Francisco, April 06, 2022 (GLOBE NEWSWIRE) — Iterable, the customer enablement platform that helps brands deliver joyful experiences at scale, today announced exciting new product and partnership updates in its first seasonal release, which included Iterable Studio, native Web-In App module, a partnership with global SMS platform Telnyx, and more.

These new features and capabilities are designed to help brands harmonize experiences across all interaction channels, a key pillar of Iterable’s vision to deliver engaging customer experiences to every organization in the world.

The spring release was announced by Iterable’s new CMO, Adriana Gil Miner, during the keynote at Activate Virtual, Iterable’s global customer engagement conference. An exciting combination of industry leaders, career storytellers and luminaries, like Guy Raz, acclaimed radio personality and host of NPR’s “How I Build This” podcast, and former Pixar storyteller Matthew Luhn. will take the stage throughout the day at Activate Virtual to dig deeper into the technology, data, design and creativity behind customer connection.

Deliver harmonized cross-channel experiences

According to Harvard Business Review, 73% of consumers use multiple channels in their buying journey. This hyper-connected consumer demands a consistent experience across all channels: email, social media, mobile app, website, and more. However, most brands have a gap between their customer data stack and their interaction channels and they cannot easily enable engagement across all channels with accuracy for millions of customers. The new features introduced in the Iterable release are designed to remedy this and allow marketers to respond to consumer demands and easily create smooth cross-channel communications.

“The pandemic has profoundly affected the way people live, work and interact with the world around them. But as people are more digitally connected than ever before, they are feeling emotionally distant and looking for opportunities to fill that void,” shares Bela Stepanova, VP of Product at Iterable. “To build trust and loyalty with today’s consumer, businesses must deliver experiences that foster lasting and authentic relationships. As the only platform designed to enable customer data across all touchpoints and channels, Iterable ensures that connecting multichannel is simple, effective and efficient.

Automate rich customer journeys with Iterable’s new studio

Whether designing a welcome series, a win-back journey, or a promotion and engagement campaign, having the right data and a unified visual platform is essential for marketers. This is what the brand new Iterable Studio offers. Studio combines Iterable’s world-class data engine with an accessible and intuitive no-code user interface (UI) Aurora UX that makes it easy to visually design and harmonize rich experiences across all channels without having to draw on technical resources. Additional Studio user interface enhancements, such as side-by-side interaction between Studio and editing, a new flowchart interface, and drafts, have been designed to improve and facilitate collaboration capabilities between colleagues of marketing, ensuring that marketing teams can create aligned experiences together, more easily than ever. .

New global SMS/MMS partnership with Telnyx

With over 95% of the world’s population active on their smartphones throughout the day, 5 billion of whom send and receive text messages, mobile has become an incredibly powerful tool for marketers to connect with consumers around the world. whole. To help marketers unlock the full potential of SMS, Iterable has expanded its SMS partnerships with Telnyx, a carrier-direct SMS/MMS provider that covers more than 230 countries with unparalleled scale, deliverability and support. With Iterable and Telynx, marketers have more options, flexibility and competitive pricing for their global SMS and MMS sending than ever before, ensuring SMS can be integrated easily and affordably. in every brand’s cross-channel toolbox.

“SMS is an incredibly powerful way to connect with customers and is a central part of a high-impact cross-channel communication strategy. Yet, many marketers have faced considerable hurdles to integrate SMS into their cross-channel collection, such as high cost, complexity of global connectivity and regulatory challenges, and lack of support, which which ultimately led to opportunity and lost revenue,” shares David Casem, co-founder and CEO of Telnyx. “These are pain points that Telnyx was designed to alleviate, and we’re excited to bring our mobile channel capabilities to Iterable’s customers. With Iterable and Telnyx, marketers will be able to unleash the full potential of SMS marketing with ease, comfort and confidence.

Create immersive web experiences with simple drag and drop

Consumers expect consistency when interacting with a brand across all marketing channels, and for marketers, the ease of creating these consistent experiences is paramount. With Iterable’s Web In-App, which enables the creation of targeted and personalized messaging for desktop and mobile website users, marketers can create seamless cross-channel customer experiences more easily than ever. The Web-In app includes an updated template-building experience with customizable form factors and drag-and-drop accessibility, new campaign targeting capabilities, and In-App workflow web connections. With these capabilities and more, marketers of all technical skill sets can create personalized, aligned experiences for customers at scale.

Joyful experiences for customers and consumers

Additional updates and enhancements included in this seasonal release ensure marketers have the tools they need to create seamless cross-channel experiences for their customers, including:

  • All-new drag-and-drop editor, improved campaign creation experience, and mobile creation capabilities
  • iOS15 notification summary updates give marketers peace of mind that their critical messages have been delivered
  • An expanded rollout of Iterable’s Aurora UX creates a more accessible and intuitive experience for creating reusable content across all channels
  • Redesigned user profiles that, powered by Iterable’s best-in-class data model, improve how marketers view, access and deploy customer user data, and set a new standard for enabling data

The seasonal release of Iterable underscores the company’s commitment to constant innovation and execution, and ensures that Iterable’s customers can continue to deliver joyful experiences to consumers around the world.

To learn more, join Iterable’s Seasonal Product Overview webinar on May 4. Register here:

About Iterable
Iterable is the customer enablement platform that helps brands deliver joyful experiences at scale. With Iterable, marketers can create, optimize, and measure every interaction that takes place throughout the customer journey. Leading brands like Zillow, DoorDash, Calm and Box choose Iterable to create customer-centric experiences at scale by delivering the right content to the right audience at the right time. Visit for more information.

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