KClighting Global Flagship Showroom / Studio E

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KClighting Global Flagship Showroom / Studio E

facade.  Image © ZC Studioworkshop.  Image © ZC Studioman and machine.  Image © ZC Studiosalon.  Image © ZC Studio+ 40

Text description provided by the architects. E Studio is invited to cooperate with KClighting to design its global flagship showroom in the decorative lighting capital of China. With this opportunity, E Studio wishes to break the definition of traditional retail lighting, create a whole new retail experience after deliberating on the essence of commercial space, and convey its vision to the world through the technology and art. Focused light: Focused light not only provides illumination, but also enhances the sense of space; In a minimal and uncluttered form, the entrance creates a calm and introverted atmosphere with a futuristic tranquility, which combines technology, space and architecture.

facade.  Image © ZC Studio
facade. Image © ZC Studio
facade.  Image © ZC Studio
facade. Image © ZC Studio

INSPIRATION & CONNECTION
To start, E Studio thought about what it wanted people to feel when entering the space. The space should be able to create a sense of detachment and highlight the theme of “Reality and Fantasy”. Intuition tells us it can’t be too complex or winding. As the main vertical structural parts, the pillars not only divide the space, but also integrate into a solid and elegant surface, simple enough to belong to the past and the future. The entrance is located on one side and the other side is a large floor-to-ceiling picture window. The infrared sensor embedded in the glass allows visitors to interact with the mechanical arm, creating a connection between visitors and the space. By putting the two different spaces side by side, the contrast between the real world and the digital world offered visitors an incredible emotional experience.

Entrance
Entrance
workshop.  Image © ZC Studio
workshop. Image © ZC Studio
workshop.  Image © ZC Studio
workshop. Image © ZC Studio

ART INSTALLATION
The central table displays all kinds of lamps, which can be controlled with the switches on the table. The center of the display table is a mechanical arm, which is programmed to demonstrate the disassembly and assembly of the lamp parts. It is also programmed to make human gestures. When a visitor approaches, they dance and react to interior lights.

robotic arm
robotic arm
space out.  Image © ZC Studio
space out. Image © ZC Studio

A FLOATING BOX
A raw black box is a display of sculpture: E Studio created a black box in the exhibition hall to encourage interaction between visitors and the space, where visitors can experience installation art and Interactive projection creations with a pair of Microsoft HoloLens. How the lighting changes its tones and rhythm depends on the scenes being played. For example, during a concert with dim lights, some furniture can easily be moved.

box
box
GIFs.  Image © ZC Studio
GIFs. Image © ZC Studio
workshop.  Image © ZC Studio
workshop. Image © ZC Studio

COFFEE CORNER
A direct artistic experience is added in the flow of circulation, transforming the passageway into an exhibition space for painting, sculpture and video art. A coffee corner is set up before the passage. Stone material and concrete pillars combine old and new design and emphasize architectural details and material contours.

tea corner.  Image © ZC Studio
tea corner. Image © ZC Studio
meeting room.  Image © ZC Studio
meeting room. Image © ZC Studio
concrete column.  Image © ZC Studio
concrete column. Image © ZC Studio

SHIRLEY – VISIONS OF REALITY
Austrian filmmaker, architect, and experimental artist Gustav Deutsch’s first live-action film, “Shirley: Visions of Reality,” is one of those rare gems of artistic endeavor that defies categorization. Recreating 13 of Edward Hopper’s paintings, the film traces more than three decades of American history through the unfolding life of its protagonist, Shirley, a fictional actress with red hair who grapples with the sociopolitical changes taking place around of her with the same fervor as she manages hers. personal belongings. The film shares the visual characteristics of the painter’s work: bright colors, prominent diagonal lines, bright lights and huge empty windows, suggesting the larger outside world and all the possibilities it entails.

Gallery.  Image © ZC Studio
Gallery. Image © ZC Studio
coffee corner.  Image © ZC Studio
coffee corner. Image © ZC Studio

Exhibition space lighting design can be very challenging, where the colors of objects need to be presented accurately. Color is important for displaying artwork. To provide visitors with a better visual experience so that they can see clearly, all items are displayed with the highest CRI (Color Rendering Index). To maintain the integrity of the works, the lamps are also masked as much as possible preserving the optimal visual conditions. Track lighting: the sense of lines enriches the simple conceptual abstraction of the walls, both for functional and aesthetic purposes. The magnetic strip serves as a flexible method for displaying different lamps.

ceiling.  Image © ZC Studio
ceiling. Image © ZC Studio
corridor.  Image © ZC Studio
corridor. Image © ZC Studio

SALON
Different groups of scholars, artists, designers come together in the same place to generate a synergy that contributes to the development of the community. Materials such as concrete, black wood veneer and stones form the base tone of the building, as E Studio pays attention to the visual and emotional experience people bring to the space. Compared to decorations where materials are simply piled up without insight or creativity, E Studio is always a champion of the spirit of innovation and design value.

salon.  Image © ZC Studio
salon. Image © ZC Studio
salon.  Image © ZC Studio
salon. Image © ZC Studio



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