Keywords Studio acquires Waste Creative as part of games-as-a-service push

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Thursday 23-12-2021 00:07

CEO of Keywords Studios, Bertrand Bodson

Keywords Studios, which provides technical and creative services to the global video game industry, has acquired an independent creative agency Creative Waste.

Based in London and founded by Visar Statovci and Mike Petricevic in 2006, Waste Creative’s 70-person team provides creative strategy and production services, including gamer community management, for mobile video game makers, including Supercell, Nintendo and Riot Games. In addition, the studio provides advice on go-to-market strategy for new games and content, as well as the creation of high-speed, high-quality digital assets. Statovci, Petricevic and the whole team will remain with the company.

Keywords Studios said the acquisition will help meet growing customer demand for game support as a service spanning the marketing lifespan of games, from pre-launch support to ongoing post-launch support, by emphasizing community engagement. and retention.

Keywords Studios also announced the acquisition of Wicked Witch Software, a 73-person video game development studio in Melbourne, Australia.

“We are delighted to have further strengthened the Keywords group by adding such talented teams in London and Melbourne,” said Bertrand Bodson, CEO of Keywords Studios. “I am delighted to welcome Visar, Mike and the talented Waste Creative team to Keywords. We really look forward to working with the highly skilled and experienced team at Waste Creative. Game-as-a-service marketing support focused on community growth and fan retention are areas of increasing importance to our customers, and Waste Creative will help us meet and deliver this growing demand. comprehensive and more integrated marketing solutions. “


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