Mediapro Be-Entertainment studio brings hit TV format to Spain


Spain’s The Mediapro Studio has secured the local adaptation rights to Belgian TV hit ‘The Musical of Your Life’, which won Best Factual Entertainment Format at this year’s MipTV International Format Awards.

The deal was negotiated with Belgian international distribution company Be-Entertainment, which represents the format’s rights worldwide.

Created and produced by independent company Dedsit, the first season of the show recently aired on Belgian channel Play4, achieving a spectacular average market share of 35.7%. Dedsit is already working on a second season.

Set in a theater, each episode of “The Musical of Your Life” pays tribute to a celebrity, someone loved and admired across the country.

The celebrity is invited to the theater to join the host for a unique and personal interview about all the key moments in his life. Meanwhile, five of the most memorable celeb moments are transformed into moving musical scenes performed on stage.

“We are proud to have won the trust of Be-Entertainment to offer us the adaptation of ‘The Musical of Your Life’, a format that has great chances of repeating its success as a hit phenomenon in Spain”, said Marta Ezpeleta, director of The Mediapro Studio Distribution.

“Combining a talk show with the magic of a musical represents an absolutely new proposition, transforming the program into an emotional experience for the guest and for the viewers. It’s a different style of talk show and therefore very attractive to do in Spain,” added Javier Pons, Head of Television at The Mediapro Studio.

“We are thrilled to team up with The Mediapro Studio on ‘The Musical of Your Life.’ We firmly believe that Spain deserves a musical and I am convinced that we have found the right partner to bring this ratings success to the Spanish market,” said Gepke Nederlof, CEO of Be-Entertainment.

A former head of sales at Talpa Global, Nederlof founded Be-Entertainment in 2017. The international distribution company is part of DPG Media, Belgium’s largest media company.

Based in Madrid, The Mediapro Studio, the Mediapro group’s content creation, production and distribution facility, has quickly become a key player in the international film and television industry.

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