July 20, 2022 – MELON, development studio for the Metaverse, recently announced that it has raised $5 million in seed funding. The game development team is behind many major music events on Roblox, as well as experiences for partners and customers such as the NFL, Chipotle, Mattel, Clarks, and PacSun.
The round includes Crush Ventures, the investment arm of Crush Music whose management clients include Miley Cyrus, Sia, Green Day, Lorde, Weezer, Panic! at the Disco and Fall Out Boy, as well as Gaingels, Comcast Spectacor and a large SPV led by Matt Finick who also joined MELON’s board. Finick previously served as CFO at Roblox and at Marvel Entertainment.
“MELON is at the forefront of the creative explosion happening in the metaverse,” said investor/board member Matt Finick. “They are perfectly positioned to create some of the most impactful experiences in music, film and TV, fashion and sports over the next few years of critical growth on these developing platforms.”
“We are extremely fortunate to have such a collective of early strategic investors in MELON,” explained Josh Neuman, co-founder/co-CEO of MELON. “The Metaverse and the platforms within it are ripe for disruption and we look forward to evolving our creativity and storytelling in collaboration with our partners, as well as through our home IP. With this group, we are going to be in able to strategize and navigate the changing landscape at the highest level.
MELON’s team has attracted talent from major game studios (EA, Pokémon GO) and lifestyle brands (Urban Outfitters, Marketing Arm, Honda’s former go-to agency). According to the company, the multifaceted team has “honed a keen sense of what works in the metaverse,” with several brands apparently taking note. Additionally, MELON has experience in hosting virtual music events, working with major labels and attracting millions of visitors to events for Tai Verdes, Ava Max, KSI and Zara Larsson (the event by Larsson actually won the studio a Clio award this year).
Andrew Kahn, Head of Crush Ventures, also commented on the round: “Crush Ventures is looking to invest in teams that are building the future of how creators and fans will interact. The MELON team has proven to be uniquely capable of creating unique games and experiences. We are excited to invest and partner with MELON as we explore opportunities for Crush talent in the metaverse together.
Finally, Tucker Roberts, President of Spectacor Gaming, a Comcast NBCUniversal-connected games and entertainment company, said, “MELON is at the forefront of experience to bring experiences right to where Gen Z lives – their phones – and we look forward to the continued innovations that Josh and his incredible team will make at MELON.
For more information on MELON and the experiments it is developing for the Metaverse, please visit the website.
Image credit: MELON