Frustrated by job instability, Chloe Mort founded her own marketing company, with the goal of helping small businesses overcome their marketing challenges and reach their full potential.
“The hours weren’t promised, you can be fired in an instant. I needed to specialize in something I couldn’t be replaced,” the 20-year-old said.
Last month, “Monday Marketing Studio” was launched in Mandurah. With a focus on fashion, beauty and lifestyle content, Monday aims to streamline social media marketing for businesses.
Marketing takes time, persistence and a bit of know-how, and can often be an afterthought for many businesses, and that’s where Ms. Mort comes in.
“Local businesses are constantly putting their social media on the back burner. I always hear ‘I’ll make it Monday,'” she said, which inspired her catchphrase, ‘Don’t leave it till Monday.’
“People try it the first time and then say, ‘Okay, that didn’t work.’ It may take five times before you start seeing what people are reacting to. A lot of people don’t want to spend that time planning. and create content.”
In order to start her own business, Ms Mort says she obtained several qualifications in event management, business management, financial services and a bachelor’s degree in strategic communications and marketing.
Prior to Monday Marketing Studio Launch, Ms Mort had worked with local businesses in Mandurah – and within six months her client ‘The Sculpt Gypsy’ saw 15 new clients, allowing the owner to further develop the brand.
The company offers social media management, bespoke strategies, media kits, event management and activations, brand partnerships, graphic design and decals.
Ms. Mort often held multiple jobs at once to fund her business start-up, from working as a freelance content creator to partnering with local personal trainers to gain experience.
“My parents have always worked so hard. I have a ‘just do it’ attitude and I really appreciate that,” she said.
Currently, Ms. Mort works as a coordinator at a local hair and beauty salon in Erskine and when not working she enjoys hitting the gym.
Living in Mandurah has allowed Chloe to observe the wide range of small businesses the community has to offer, to understand how they operate.
Ms Mort said she encourages young people who are struggling to find a career path to consider careers that foster creativity within a corporate space.
“Studying public relations and marketing has allowed me to find a job that not only will be there for the foreseeable future, but also expresses my creative side.”
Monday Marketing Studio’s goal is to have enough clients for Ms. Mort to work full time. However, she does not plan to quit the casual job just yet.
“I’m only 20, there’s still so much room for me to improve, to experience the workforce, to bounce ideas off my colleagues, and overall, to m having fun with what I do.”