Ncam does virtual production and in-camera visual effects tracking


LONDON, June 29, 2022 (GLOBE NEWSWIRE) — Today, Ncam, creators of the world’s most advanced real-time camera tracking technology, announces new software license levels to increase flexibility, reduce costs and open in-camera visual effects (ICFVX) to projects of all sizes. With new daily, weekly, or monthly subscriptions, the only system that can track both indoors and outdoors is now completely customizable to the project it’s needed for.

“With real-time engines, camera tracking is the main foundation of virtual production,” says Ncam CEO Nic Hatch. “We’re lowering the barriers to entry on the tracking side with a new pricing structure where you only pay for what you need, making the best system on the market more affordable for everyone.”

When prices are not made public, users automatically assume that they must be beyond their reach. Now, with Ncam’s new online configurator, they can browse through a checklist of hardware and software combinations that match their individual needs and get an immediate quote. With new software pricing tiers starting at $395 per day, teams will be able to experience in-camera effects, live AR and XR, real-time CGI environments and more with the same technology used by The Weather Channel, Disney and Netflix.

The new tiers provide ultimate flexibility, as users no longer need to pay a perpetual license for something they only use a few times. For a 10 day shoot, they can buy exactly what they need (one week plus three days) keeping budgets streamlined. Teams can also purchase shorter licenses for quick pick-ups or projects, like Anomalyst Studio did for RazerCon 2021 CEO Keynote. “The biggest benefit of using Ncam is its markerless tracking solution. , which provides flexibility and ease of deployment for any number of camera setups, with little to no restrictions on venue requirements,” said Ben Kee, Creative Director and Founder of Anomalyst Studio. “With Ncam’s weekly licenses, we are able to deploy truly customized real-time camera tracking capabilities for our customers.”

All pricing tiers will include all software updates and technical support at no additional cost, including training tutorials if needed.

Price and availability

The new software subscription tiers are priced at $395 daily, $1,195 weekly, and $2,995 monthly. Annual pricing is also available. A one-time hardware purchase starting at approximately $4,990 is required to use the software. To book a demo, contact: [email protected]

About Ncam

Ncam are the creators of Ncam Reality, the world’s most advanced real-time camera tracker. Of star wars right up to the Super Bowl, Ncam Reality is used in the broadcast, film and live event industries by some of the world’s biggest brands to view photorealistic graphics in real time. Clients include: Amazon, CNN, Disney, ESPN, Microsoft, Netflix, Sky Sports and Snapchat.

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