Roca India to open a studio in Hyderabad soon


Hyderabad: In order to provide a tactile experience for consumers and retailers on their bathroom fittings and pipes, Roca India is set to open its first studio in Hyderabad – and eighth in India – by the end of this year. The studio will be spread over 6,000 square feet and will display live bathrooms with products such as faucets, tubs, sinks and showers from its Roca and Parryware brands.

The studio will also be used to organize training sessions in addition to creating notoriety among consumers on the various products offered by the company.

“The 6,000 square foot studio will showcase over 100 different models of bathroom accessories and our new product vertical pipes. It will most likely arrive in the western part of town and entail an investment of Rs 2 crore to Rs 3 crore, ”said KE Ranganathan, MD, Roca Bathroom Products.

A wholly-owned subsidiary of Roca, a Spanish manufacturer of sanitary products, Roca India already has seven such studios in India and plans to set up more in other cities. The experience center will also showcase its new technology-driven products, such as the Bluetooth enabled shower, antimicrobial and blanket toiletries, and touchless bathroom accessories, among other new age products.

In the post-pandemic world, the company has experienced a growth rate of 60% in 2021 so far compared to 2020. In Telangana, the company has a 24% market share and the sanitary ware market worth Rs 500 crore in the state. About 1,000 stores in Hyderabad sell their products in different price ranges and brands. The company has already launched its pipe products as well as its bathroom cleaning products in Telangana, which include bathroom cleaners and disinfectants.

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