Serviceplan Group releases Web3 and Metaverse Studio ‘Serviceplan DCNTRL’



Serviceplan Group expands its range of services and invests in the development of a full service Web3 studio.

The team leading the newly launched DCNTRL Serviceplan combines a deep understanding of the culture, communities and trends within Web3, with creative and technical expertise to develop sustainable business models. The comprehensive service portfolio includes training, strategy, concept, creation, execution and legal advice and offers comprehensive support: from first steps in Web3 to market entry and management of the community. An essential element at the start of the cooperation are the discovery workshops, in which the current state is worked out together with the customers and the potential and options in Web3 and Metaverse are explored for their individual needs on the basis of relevant use cases. .

With Serviceplan DCNTRL, Nina Matzat and Yves Bollinger bring together the Web3 expertise within the Serviceplan Group in an integrative hub, and will collaborate closely with the national and international experts of the Serviceplan Group.

Thus, Matzat and Bollinger combine their expertise with the know-how of the teams around Plan.Net CXO Christian Waitzinger, Alex Turtschan, Director Innovation at Mediaplus, and XR specialist Kevin Prösel, Managing Director of Saint Elmo’s Experiential, as well as the specialized units in Web3, VR/AR/XR and games development in Asia, USA, Dubai and Poland.

Florian Haller, CEO Serviceplan Group, said: “With Serviceplan DCNTRL, we combine a clear strategy, which has innovative business models in mind, with the ability to fully implement projects ourselves in Web3. With the tight integration within the Serviceplan group, our offer offers the highest possible level of expertise and efficiency to our customers.

Nina Matzat and Yves Bollinger explain: “Web3 is developing rapidly and will permanently change the relationship between brands and customers. This transformation requires companies to have long-term strategies as well as a deep understanding of the Web3 culture. We therefore think and develop always coming from the communities in order to allow a two-way value creation by the brands.

The Serviceplan DCNTRL Studio is launched as part of Serviceplan, with a close connection to Serviceplan Strategy Director Stefanie Kuhnhen and Creative Director Germany Till Diestel.

Katsche Platz is also part of the DCNTRL team. As creative director, he coordinates and manages all creative tasks within the team. Katsche Platz comes from the antoni x team, where he was Lead Digital Creative & UX and responsible for Web3 and Metaverse projects, for example for Mercedes-Benz. A further extension of the team is planned.

Stefanie Kuhnhen comments: “What does it mean for her own business model when people spend the majority of their time on the internet? Every CEO and CMO needs to ask themselves this question. And we help them find individual answers to the many questions that continue to evolve today, to rethink their own brand ecosystem from a new angle, to test pilots or to further develop their own operating models. In this way, we are truly a long-term partner for the future business of our customers. »

Till Diestel adds: “With the establishment of a fully-fledged studio, Serviceplan DCNTRL allows us to develop our own business models and virtual products for the Serviceplan Group. It’s an incredible asset and offers tremendous potential for our creative work.”

For five years, Nina Matzat has worked as an independent consultant in digital creation in agencies and companies, specializing in digital storytelling and creative effectiveness. Before that, she worked as a strategist and head of creative agency at Google for eight years and was part of the global creative team “Unskippable Labs”.

Yves Bollinger joins Serviceplan from DDB Düsseldorf, where he worked as Director of Digital Strategy and Innovation for the past nine years and helped found FTW, DDB’s global gaming unit. , in Germany. Previously, he was an independent consultant in the areas of digital strategy, UX and product development.

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