A new half-hour comedy starring, produced and written by Seth Rogen, has secured a series order on Apple TV+ amid fiercely competitive bidding. The as-yet-untitled show – about a legacy Hollywood movie studio struggling to “survive in a world where it is increasingly difficult for art and commerce to live together” – will also be produced, written and directed. by Rogen and a long time friend and collaborator. Evan Goldberg (“Pam & Tommy”, “The Boys”).
Emmy winners Peter Huyck and Alex Gregory (“Veep”) will serve as writers, executive producers and showrunners. Lionsgate Television serves as the studio, and Rogen and Goldberg will produce under their Point Gray Pictures banner, alongside James Weaver. Alex McAtee and Josh Fagen also serve as executive producers, and Frida Perez co-produces.
The project marks the latest collaboration between Apple TV+ and Rogen with the upcoming original comedy “Platonic,” which stars Rogen and Rose Byrne, and is co-written by Nick Stoller and Francesca Delbanco. This show has not yet announced a release date. The series joins Apple’s expanding award-winning comedy offerings including ‘Ted Lasso’, ‘Schmigadoon!’, ‘The Afterparty’, ‘Acapulco’ and more.
Deadline first broke the news.