SM Entertainment and AmazeVR team up to create a VR concert studio

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SM Entertainment’s Aespa. Photo credit: SM Entertainment

About six months after raising $15 million, concert VR platform AmazeVR has signed a high-profile partnership deal with 27-year-old K-pop stalwart SM Entertainment.

AmazeVR and SM Entertainment, which finalized a licensing deal with Chinese streaming service NetEase Cloud Music a month ago, unveiled their pact today. The companies involved are now set to jointly launch and operate Studio A, which, like SM Entertainment, will be based in Seoul.

Predictably, Studio A is set to draw inspiration from technology from AmazeVR (which created a Megan Thee Stallion VR show) and SM’s K-pop roster, including Aespa (a Warner Music act in June; the group’s new single racked up 66 million YouTube plays in just five days), Super Junior, Girls’ Generation, Shinee, Exo and Red Velvet, to name a few.

Additionally, Studio A is also gearing up to work with “other K-pop and Asian artists,” in addition to those affiliated with SM, as part of a larger goal to enhance “the impact of ‘AmazeVR as the industry’s leading VR gig creation and distribution platform’. service,” according to the virtual reality gig company.

The resulting VR programs “will be distributed exclusively through AmazeVR’s VR music metaverse service and SM’s VR metaverse service,” the parties made clear, and Studio A is expected to specifically use “the camera and setup Custom 3D VR scenes from AmazeVR, the Unreal Engine-based virtual reality VFX tools and AI modules to automate manual tasks.

Addressing the connection in a statement, SM Entertainment CEO Sung-su Lee said his company can “see the opportunity for our artists in the metaverse.”

“SM is excited to expand its market to include metaverse content for artists using AmazeVR’s cutting-edge VR technologies and proprietary gig creation tools. We’ve had great interest in this market and see the opportunity for our artists in the metaverse,” the head of SM Entertainment said in part.

By expanding this perceived opportunity, the Studio A collaboration could potentially yield significant business results given the ultra-dedicated nature of the K-pop community.

Granted, more than a few BTS diehards have taken to the movies for outings involving the seven-piece band, which is now heading to Disney+. (Megan Thee Stallion’s aforementioned AmazeVR concert has been offered in select theaters.” The AmazeVR Team traveled from town to town with VR headsets, wowing fans with the highest quality VR performance available,” today’s post reiterated.)

Additionally, K-pop enjoys a decidedly global fan base, and high-profile events like Europe’s KPOP.FLEX festival are already turning to live-streaming technology to reach international viewers. Additionally, army fanatics from over 100 countries tuned in to BTS’ pay-per-view “Bang Bang Con: The Live” in 2020, and the act’s agency Hybe has since supported the platform. -venewLive live streaming form.



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