Snap Inc announces new AR Tools & Camera features at its annual Partner Summit

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Camera company, Snap Inc, announced at its annual Snap Partner Summit a range of new features to its platform and demonstrated how the AR experiences it has built alongside its partners fit together seamlessly into consumers’ daily lives, improving the way they live, learn, communicate, and even shop.

Along with the new features, Snap claimed that Snapchat now reaches over 600 million monthly users and over 332 million daily active users globally.

Snap also works with more than half a million partners, creators and developers to provide its community with innovative products and services. Over the past year, Snapchatters have shared content from partner apps, like songs from Spotify or tweets from Twitter, more than 6 billion times on Snapchat, he said.

Camera News

Snap’s AR community is building real businesses using Snap’s technology. These developers represent almost every country in the world and have built over 2.5 million lenses that have been viewed over 5 trillion times. To help further support AR innovation, Snap today introduced features like Lens Cloud.

Lens Cloud is a collection of freely available backend services that greatly expands what developers can create in augmented reality. Storage services, location services and multi-user services will unlock more dynamic, useful and interactive AR.

Features include:

Storage services: This allows complex and interactive Lenses to be created by storing assets in the Snap cloud, and to call upon them, on demand. And, the storage is persistent, so Snapchatters can pick up sessions where they last left off.

Rental services: Allows developers to anchor their goals in custom locations around the world. Or, they can use Snap’s city templates. The first city is London, and is available now in Lens Studio.

Multi-User Services: AR shared between several users is possible in the same Lens

Apart from these, the Lens Studio will soon feature Ray Tracing, making the AR elements even more lifelike. With Ray Tracing, it will be possible to shine the reflections of AR objects in a true-to-life way.

AR shopping news

Since January of last year, over 250 million Snapchatters have engaged over 5 billion times with the AR Shopping Lenses.

Snapchatters love using AR to experiment. Zenni Optical’s AR lenses have been tried over 60 million times by Snapchatters. Lenses that used full-size technology generated a 42% higher return on ad spend than lenses without. This week, Snap is showcasing several new technologies to advance how brands can deliver products to their customers through augmented reality:

Snap 3D Asset Manager: it makes it faster and easier for businesses to create augmented reality shopping experiences. Brands can now request, manage and optimize 3D models for any product in their catalog. Now, Shopping Lenses can be created in seconds and at no additional cost. It will increase conversions and reduce returns – brands can create high-converting try-on experiences while ensuring minimal returns with Snap’s size prediction technology

Introducing a new kind of Shopping Lens to try on outfits without ever having to change clothes, thanks to their AR image processing technology

Get dressed: a new destination on Snapchat that brings together the best of AR fashion and fittings from designers, retailers and fashion brands in one place. Available in Lens Explorer, or soon a click away from Snap Camera in AR Bar, Dress Up invites people to browse, discover and share new looks from around the world.

AR shopping camera kit: Snap is giving its business partners a new opportunity to bring the best of Snap’s camera for AR trial directly to their own apps and sites with Camera Kit for AR Shopping. Camera Kit for AR Shopping is an AR SDK that integrates Snap’s trial lenses into the product detail pages of retailers and brands to improve their customers’ digital shopping experience.

Alongside this, Snap also announced a multi-year partnership with Live Nation that will elevate performance beyond the stages – creating a deeper connection between artists and fans – through immersive, personalized AR – only available on Snapchat.

From Lollapalooza in Chicago and Wireless Festival in London, to Rolling Loud in Miami and The Governors Ball in New York, festivals will be transformed with Snap AR, starting with Electric Daisy Carnival in May.

Developer News

Snap also announced a new feature allowing developers to add social experiences to Minis.

Snap introduced Minis in 2020, giving partners a way to use its html5 gaming platform to create small social experiences within Snapchat. Today, there are over 20 Minis from partners like Ticketmaster, HBO Max, Poshmark, Headspace, and more that help the community do everything from shopping with friends to registering to vote.

Introducing the Minis Private Component System: Developers can add social elements to their experiences, such as ratings, reviews, recommendations and more, while protecting Snapchatter’s privacy.

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