Sony and Teradek partner to improve camera-to-cloud workflows



Broadcasters and filmmakers will benefit from increased flexibility and security in the future.

Big News in the Burgeoning Camera-to-Cloud Space as Industry Mainstays sony electronics and Teradek announced a new integration with Sony Ci Media Cloud Teradek Serv 4K and Prism Flex platform and encoders. This will provide film and television productions with increased flexibility in their camera-to-cloud workflows.

That’s great to hear because camera-to-cloud capabilities and workflows have quickly changed the landscape for productions big and small. However, while there have been plenty of titles, there are still not too many reliable options for those who work in both the broadcast space and traditional cinema.

That’s all about to change with this new Sony and Teradek integration, which is about to truly unlock the best cloud-camera capabilities of Teradek systems like the flexible prism and the Serve 4K alongside Sony’s Ci media-centric cloud environment.

Media Asset ManagementCredit: sony

Seamless integration into a connected ecosystem

With this integration, filmmakers and broadcasters will be able to upload footage to Sony’s Ci platform directly from their favorite Teradek encoders linked to any camera used on set, in the studio or from any any remote location.

This is exciting for film and video professionals, as it finally allows their on-set and remote teams to be able to effortlessly review, edit and deliver proxy files in minutes, rather than days (or weeks). ) later. This new blazing-fast file transfer will instantly streamline content acquisition workflows while delivering all the precise files for editing, color grading, annotation, and more you’ve come to expect. any Ci or Teradek system.

And because all of this will be done in the cloud, you won’t have to worry about creating unnecessary duplicate workflows across multiple systems, instead allowing the process to get right to the content in front of you. With support for custom transcoding, Ci can automatically reformat incoming footage into edit-ready formats without any manual intervention, allowing editors to get to work faster. More, Ci offers unlimited users for both team and enterprise plans, so you can hire any internal or external partner to review and work with your images together without worrying about rising costs, all while maintaining secure borders.

A big step for Sony and Teradek

This is indeed big news specifically for Sony and its ambitious Ci Media Cloud, which has perhaps found its most ideal partner in Teradek’s Serv 4K and Prism Flex systems, which can simply and directly upload to any folder you want to Ci with nothing but a unique 8-digit code. It’s the industry’s easiest and most customizable camera-to-cloud solution.

“Sony and Teradek are industry standards in the content creation and production space. Leveraging our combined strengths, this integration will enable a reliable and effortless workflow that will allow content creators to work with the tools they love and stay focused on their vision with confidence in the underlying technology.

— David Rosen, Vice President of Applications and Cloud Solutions, Sony Electronics

As the industry rapidly moves towards remote accessibility and connectivity, it really will be innovations like these from forward-thinking brands that can truly bridge the gap between disconnected teams around the world.

“The future is cloud-based production. We are positioning ourselves to accelerate the market towards remote collaborative production.

— Derek Nickell, Product Manager for Teradek Live Production

The Serv 4K, in particular, is worth checking out for anyone interested in camera-to-cloud streaming and on-set encoding, as it enables local iPad client monitoring and includes a Gold/V-mount solution. for all your camera feedback. setups. (The Prism Flex also offers live streaming and point-to-point decoding.)

“Teradek has become the leader in on-set encoding and cloud streaming. We are excited to enable these same cloud workflows and integrations for Sony’s established user base.

— Colin McDonald, Product Manager for Teradek Cine

All exciting things for film and video professionals who often work with multiple teams and spread across different sets and locations. As your projects get larger and more complicated, these camera-to-cloud solutions will help you keep things coordinated and localized.

What does this mean for filmmakers?

Let’s get back to the real question here: what does all of this mean for filmmakers and broadcast professionals? In the immediate term, this is big news for the growing camera-to-cloud market. Sony and Teradek are two of the biggest and best brands in this field and have independently provided excellent solutions for remote moviemaking.

However, with this new partnership, we should see some of the best solutions currently on the market and, indeed, even greater collaborations and innovations in the future.

Here are some of the main highlights of this new partnership:

  • Seamless integration – Sony’s Ci cloud integration will unlock camera-to-cloud workflows for broadcasters and filmmakers using Teradek Prism Flex and Teradek Serv 4K.
  • Accurate metadata – Proxy cast timecode and filename or high quality 4K HDR OCF recordings.
  • Real-time editing – Teams can automatically upload 4K HDR files and immediately edit frame-accurate proxies without waiting for dailies.
  • Collaborative Workflows – Complete the full media lifecycle: from studio to cloud or set to cloud for post-production, collaboration and review, to catalog management and archiving.
  • Connected ecosystem – Teradek is the on-ramp to the cloud – integrating siled workflows by providing visibility across the entire imaging pipeline.

This new integration is currently on track to be available here in Fall 2022.

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