Sony teams up with Kramer to turn a classroom into a broadcast studio



Sony has partnered with Kramer to produce a unique educational solution that combines Sony’s AR software with Kramer’s control solution to create a complete solution that requires less hardware than alternatives. The solution integrates AR software designed for virtual or hybrid learning experiences and artificial intelligence (AI) technologies to transform the engagement of virtual and hybrid audiences.

Aimed at any educational institution or enterprise, the solution combines Kramer’s control solution and various other audio, video and management products with Sony’s Edge presentation, visualization and analysis suite (REA-C1000 ). The combination also improves the quality of all presentations and communication as edge mixes AR software with AI technology. This enhances the presentation experience and improves visual and audio quality for in-room and remote participants.

Damien Weissenburger, Head of Professional Displays and Solutions Europe at Sony said: “Sony is recognized around the world for delivering superior technology, innovation and support to its customers. The Sony and Kramer partnership combines our collective strengths and extends our power and reach to provide comprehensive, integrated solutions designed to add value and meet the specific needs of our users.

Aviv Ron, Vice President of Corporate Development and Strategy at Kramer commented, “Our continued partnership with Sony has allowed us to strengthen the education vertical offering with a unique solution that will enhance presentation technology systems and will increase efficiency and the learning experience in classrooms and lecture halls. . The Sony-Kramer solution is a progressive educational offering that enables teachers and professional staff to deliver impactful cinematic presentations and real-time lesson content. By digitizing the classroom experience, a new style of learning is created that provides those in the room and at home with the same great experience. »

Combining Kramer Control with Sony’s BRAVIA 4K professional displays allows the display to become the control processor for all the AV devices in the room. It is also possible to move away from a centralized control processor by using the Kramer Brainware, which can be installed on Sony’s BRAVIA range.

To provide the education industry with a cost-effective, professional-grade presentation suite, lecturers, teachers, and presenters can add optional licenses to incorporate features such as handwriting extraction across multiple displays, PTZ auto-tracking, gesture-based close-up functionality, Chromakey-less CG overlay, and real-time cropping, all through one device.

Other key features include:

• Image reproduction for virtual participants using Sony’s PTZ auto-tracking cameras that follow the speaker’s movements throughout the presentation to ensure they stay sharp and in frame throughout. throughout his presentation

• Kramer control solution integrated on a tablet that allows presenters to move freely around the space and easily operate all equipment in the room via a single user interface

• Handwriting extraction function ensures that all words and diagrams written on a whiteboard or blackboard remain in plain view for the audience, no matter where the speaker is

• Chromakey-less CG Overlay technology extracts the presenter’s image and overlays it over any background image, animation or video in real time without the need for dedicated studio equipment or a graphics operator specialized

• Focus area cropping allows a camera to display two different output images simultaneously and can be configured to be displayed as a static or dynamic image.

The Sony-Kramer solution allows integration with existing devices or as a new installation and can be configured with audio devices, cameras, video bars, webcams and recording devices. It is now available worldwide for authorized resellers.

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