The creative studio behind the designs of Olivia Rodrigo, Shawn Mendes, Drake, Kendrick Lamar, Travis Scott, Rosalia and more launches


Initial Drop presents new music from Death From Above

Posted: October 5, 2021 at 9:47 a.m. CDT|Update: 1 hour ago

LOS ANGELES, October 5, 2021 / PRNewswire / – Earlier this year, a multi-trait creative studio and production company ROBUST. advertised exclusively via Rolling stone that he was developing an NFT marketplace for artists. With STURDY. Tyler henri and Matthieu Goulet work alongside Shawn mendes director Andrew Gertler, is officially launched today. Following a successful gradual beta launch last week which sold an entire 5,000-piece generative art project in collaboration with Drake and 21 Savage’s-collaborator and Visual Artist Some Hoodlum, launches today its official genesis in collaboration with Death From Above (DFA), Franky Aguilar (Creator of SupDucks), and Micha VladimirskiyThis collection includes historical films and photographs, paired with new original music samples from DFA. Each NFT in the collection comes with potential access to the NFT property utility such as signed equipment and photography, meet and greet with artists, or even special access to a live performance. Drops will be rolled out weekly, including an upcoming project in partnership with Bacardi & Boi-1Da. offers a unique experience for artists and fans, as the production and creative branches of STURDY. are behind the design of touring artists such as Drake, Kendrick Lamar, Travis Scott, and Shawn mendes, as well as illustrations and merch for Olivia Rodrigo’s “Driver’s License”, Rosalia’s GRAMMY performance in 2020, plus projects for Kid Cudi, Bad Bunny, PARTYNEXTDOOR and more.

This news follows the securing of $ 4.3 million in the financing of the Seed series. The tour was led by Ali Saheli of Hex Capital with the participation of Appworks, Coinbase Ventures, Dapper Labs, Bronco Ventures, TheVentureCity & Andrew Gertler. With energy conservation at the heart of STURDY’s values, the exchange platform was built on Flow, which uses 8,000 times less energy than other blockchains to minimize the environmental impact. offers one of the simplest and most user-friendly shopping experiences in the NFT space by accepting a wide variety of payment options in a single user account (credit card, wire transfer, BTC and ETH) . knows the issues artists face in a variety of industries, and the exchange was designed to solve them. Each deposit partner that works with runs a week-long stadium-style experience on the site, with deposits available in the main market every Wednesday, Thursday and Friday. These collections are in partnership with a variety of visual artists and musicians. Daily Drops will be curated alongside each artist and will have limited edition digital collectibles that are unique to the series. Additionally, will focus on NFTs that have a utility that connects the digital and physical worlds – unlocking fan experiences, acting as a ticket, paired with a commodity, and more. After a collection’s initial deposit time has elapsed, original NFTs are closed for sale but may be sold between users in perpetuity on the secondary market.

“We have been looking to unlock the ‘digital’ for the last ten years. We have seen platforms like Myspace, Facebook, Twitter, Vine, Instagram, TikTok succeed for users, but never have we seen rights holders and creators access the full potential of the intellectual property they own, ”commented the CEO of, Matthieu Goulet. “ was founded to represent visual artists in the same way as other artists. We extend this philosophy with, allowing artists and fans to be truly inspired into a long-term relationship. “

In 2018, Tyler henri, Kevin henry, Connor Moy and Adrien martinez co-founded the multi-hyphenated creative company, STURDY. It includes a music division (now Range Music), creative workshop, production company, and newly announced NFT Market. ROBUST. the management team includes the co-founder and CEO Matthieu Goulet, STURDY Co-Founder & Head of Creative Connor Moy, Co-Founder & Head of Strategy Sandro Tolentino, Founder of STURDY. Co & Co-Founder of Tyler henri and founding advisor Andrew Gertler

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