The Photography Show 2022: winners of the Best in Show award


We spent the first two days of The Photography Show browsing the stands, searching high and low for the biggest, best, newest and most exciting products.

As every year there is an amazing range of kits ranging from cameras and lenses to filters and film to printers and darkroom equipment. Choosing the Best in Show winners has never been so difficult!

The Photography Fair: everything you need to know! (opens in a new tab)

However, our expert team of journalists and critics at Digital Camera World and our print publications digital camera magazine (opens in a new tab), digital photographer (opens in a new tab), PhotoPlus: Canon magazine (opens in a new tab) and N-Photo: Nikon magazine (opens in a new tab) have all deliberated and decided – these are the Best in Show award winners for The Photography Show 2022…

(Image credit: James Artaius)

The new Hasselblad X2D (opens in a new tab) was one of several cameras to make its first public appearance at the 2022 Photography Show. The X2D takes the concept of its beautifully designed X1D mirrorless medium format family and incorporates a 100 megapixel sensor – so it can now can no longer also challenge the Fujifilm GFX 100S (opens in a new tab). But doubling the resolution isn’t the only improvement – you also get built-in image stabilization, a higher-resolution viewfinder, hybrid phase-detection autofocus, a screen tilting touchscreen, CFexpress card (opens in a new tab) support and a really handy 1TB internal SSD for storage. Oh, and there are three new goals (opens in a new tab) to go with.

Bracket: C550

(Image credit: Digital Camera World)

The Fujifilm X-H2S (opens in a new tab) was one of the best new cameras launched this year… and now it has a twin in the form of the X-H2. The Fujifilm X-H2 (opens in a new tab) is undoubtedly the most appealing to most people – thanks to its lower price, superior 40-megapixel sensor and 8K shooting capability. Announced just days before, The Photography Show gave this mirrorless camera its first public release in the UK.

Bracket: J500

Alfie Tych+

(Image credit: Beth Nicholls/DCW)

Film cameras (opens in a new tab) are becoming so popular these days that there is now a film shortage! The Alfie Tych and Alfie Tych+ cameras might just be the answer to this – as they use the half frame format, so 36 frame 35mm film will give you 72 frames! The Kickstarter campaign to help make these retro cameras a reality has launched on the show’s analog showcase.

Support: POD 4

(Photo credit: Canon)

Canon’s newer mirrorless cameras have grown to be hard to find in stores. But at this year’s show, there were stocks of EOS R3, EOS R5 and even the newer EOS R10. But the Canon EOS R7 (opens in a new tab), launched earlier this year, isn’t in stock anywhere we looked at the show – although you can get your hands on this super-talented APS-C mirrorless camera at the Canon stand. With a 32.5MP resolution and 30fps continuous shooting, we hear it’s going to be a favorite of wildlife photographers and those looking for a backup camera for their full-frame body.

Brackets: N500, N400

Elinchrom FIVE

(Image credit: Digital Camera World)

Elinchrom FIVE (opens in a new tab) isn’t expected to launch until next month, but visitors got an exclusive preview of this follow-up to the Elinchrom ONE (opens in a new tab) at the Photography Fair. At 3kg, this battery-powered studio flash is light enough to use on a pole or boom, but has a massively increased output of 512W/s. An integrated handle makes it easy to carry and maneuver – which is ideal, as the FIVE’s battery can last 82 watt hours, delivering 450 full power flashes, and can recharge via USB-C in an hour and a half!

Bracket: F406

Canon SELPHY CP1500

(Photo credit: Canon)

Due to go on sale at the end of September, the CP-1500 continues a long line of portable Canon dye-sublimation printers (opens in a new tab). Unlike some mini printers, the ribbon cartridge system used by this produces lush looking prints – and up to a decent size of 4×6 inches. The model is lighter than its five-year-old predecessor and now adds USB-C connectivity and a larger LCD screen.

Brackets: N500, N400

Samyang V-AF lenses

(Image credit: Digital Camera World)

South Korean lens makers have always produced different lenses – and at great prices. And now they’re releasing a new range designed to democratize cinema lenses (opens in a new tab), bringing video-centric lenses to growing groups of content creators. The main selling point of the five prime lens range is that they offer autofocus… but there’s more. You also get a pair of built-in signal lamps – and there’s a front-mounted attachment system that promises as-yet-undisclosed accessories. Samyang V-AF 75mm T1.9 (opens in a new tab) will be the first to hit the market – and was the one featured at the show.

Bracket: H404

Orangemonkie Foldio360 smart dome

(Image credit: Digital Camera World)

It’s a great all-in-one solution for taking photos of jewelry, figurines, and other small items you might want to sell online. This latest Orangemonkie light up tent (opens in a new tab) features a motorized turntable for 360° product video clips, and gives you excellent even lighting and white backgrounds perfect for stills or moving images. It is designed for the smartphone user, but can also be used with other cameras.

Bracket: J600

(Image credit: Adam Juniper/Digital Camera World)

Although it’s a bit sad to lose the old modular design, the DJI Action 3 (opens in a new tab) is easier to manage and more efficient. The only sacrifice is the larger size and weight, but even then it still has GoPro pace. For most adventurers, the Osmo Action 3 strikes the perfect balance between quality and price. Stabilized 4K video looks great, and the camera can handle a lot, not just bumps and drops, but extreme temperatures as well.

Bracket: C550

(Image credit: Rod Lawton/Digital Camera World)

We thought of the Insta360 X2 (opens in a new tab) was awesome, but the Insta360 X3 (opens in a new tab) it’s even better. It’s super easy to use, the results are great, and it can now be used as an action camera – or even a dash cam. The ultimate immersive video camera, it literally captures everything around you, allowing you to easily create 3D VR content – or use its software-based cropping tools to edit your scenes as regular “flat” video, where you can track subjects, create panoramic shots and point the camera wherever you want after you shot your video.

Bracket: C550

Solarcan Washer

(Image credit: Solarcan)

Solarcan has brought the art of the solargraph to a much wider audience – allowing people to take all-day exposures, which trace the path of the sun. The new Puck is a simple tin-shaped device that can be used over and over again – with circular sheets of photosensitive paper. It’s now available for pre-order, following a successful crowdfunding campaign.

Bracket: C550

Platyball Elite

(Image credit: Platypod)

Platypod has taken the classic tripod head design and turned it upside down! The inverted design with panoramic turntable at the top is perfect for level pans. No need to level the tripod legs. The Elite has the world’s first electronic leveling system, with clear view and night display, and horizontal accuracy even when the camera is tilted vertically. Its LED indicators are also visible when placed high on a tripod – so they’re visible in tight spaces when you can’t see the back of the camera

Bracket: C550

Read more:

The best medium format cameras
(opens in a new tab)The best Fujifilm cameras
(opens in a new tab)The best Canon cameras
(opens in a new tab)Best Tripods
(opens in a new tab)Best film cameras
(opens in a new tab)The best action cameras
(opens in a new tab)The best Sony lenses (opens in a new tab)

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