Three big trends in camera and broadcast technology

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The role of broadcasters has never been more important than today. From newsrooms and concerts to awards shows and sporting events, viewers demand timely content and news to experience these events from anywhere.

In recent years, broadcasters have been forced to step in and deal with the demands of remote production. Meeting these requirements was no easy task, but they ultimately paid off, leading to the introduction of easy-to-implement remote workflows for budget-conscious studios looking to cut overhead while producing engaging content and viewing experiences.

According to 360 ResearchReports, the broadcast camera market will change significantly this year compared to 2021. And it is already happening. From the high adoption of technologies such as high-density sensors, lenses, and vivid images, coupled with the presence of major players in the region, we have seen many growth opportunities in the North American market. Here are some trends that are driving the audiovisual production market.

Higher expectations for camera capabilities
Companies expect more from their professional cameras. High Dynamic Range (HDR) has become more popular due to its ability to deliver a wider range of highlights, shadows and colors and more realistic detail, allowing broadcasters to create stunning visuals and better appeal. their audience. Likewise, as more and more monitors are capable of displaying HDR, we expect this to become a requirement for broadcast production in the years to come.

The need to capture and produce high-quality live streams more quickly, easily and intuitively continues to be more important than ever for broadcasters as they adapt to changes in production workflows. Shooting in 4K, like HDR, is another prerequisite for professional cameras as it enables high-definition results for realistic, high-quality video. Offering viewers four times more detail than Full HD and more, 4K adds flexibility to video production workflows with the ability to zoom and crop fast moving or distant footage.

Remote production solutions
With the growing popularity of 4K and HDR capabilities, broadcasters are also looking for smaller pan, tilt, and zoom (PTZ) cameras. And naturally, they’re not willing to compromise on high-end capabilities. Broadcasters want powerful and lightweight portable camera models that can be controlled remotely, which not only minimizes the number of staff needed to operate the cameras, but also reduces operating costs.

This year we’re seeing more PTZs capable of full-bandwidth NDI, SRT, and FreeD, whereas these capabilities were previously only available on high-end cameras. We can also expect to see an increase in robotic camera systems – which use AI and machine learning for object recognition and tracking, image capture and obstacle avoidance – as primary engine for powering smart remote production in broadcast studios, live experiences, and sporting events.

Cloud-based live production tools
Last but not least, we cannot forget the cloud. Remote productions are only as good as the connectivity and accessibility available to send footage from the field to the production studio. As remote production workflows are strengthened, broadcasters are increasingly using cloud solutions to improve flexibility, scalability, and facilitate remote collaboration so teams can access content virtually anywhere. As remote PTZ cameras are increasingly used, companies will invest in cloud-native solutions that accommodate hybrid remote and on-site work models to bring the studio to users wherever they are.

Integrating cloud tools into video production platforms, for public and private networks, enables more storage and collaboration capabilities across technologies including cameras, audio and switchers, etc.

Extended remote production has continued to grow in popularity as more broadcast studios and businesses take advantage of today’s “work from anywhere” environment. Broadcasters will continue to prioritize ease of transmission and high-quality image capture enabled by cloud-based production tools, HDR, and 4K visuals as they seek to enhance viewer experiences. consumers.

Jim Jensen is the Principal Category Owner of PTZ and Remote Systems at panasonic.


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