Thriving Business Ecosystem: New Studio for Podcast Production Agency Opens in Downtown Milwaukee


After nearly two and a half years serving its national portfolio of clients through a virtual working agreement, podcast production agency Podcamp Media has launched its state-of-the-art podcast studio in historic downtown Milwaukee.

Launched in the summer of 2019, Podcamp Media is a Milwaukee-based multimedia production agency specializing in branded podcasts for businesses. Using high production value audio on demand, supporting video and social media, Podcamp helps businesses and associations engage their customers and members through targeted storytelling.

“The rebirth taking place in downtown Milwaukee is something we’re proud to be a part of,” said Dusty Weis, President and Founder of Podcamp Media. “As a podcast studio whose work has already received national recognition, we believe we have a lot to contribute to the diverse and growing dynamism of downtown Milwaukee,” Weis added, “while also providing local brands with l opportunity to tell their story to customers and stakeholders through the production of high quality podcasts in a specially designed recording environment.

Podcamp Media’s new headquarters and podcast production studio are located in the Colby Abbot building in downtown Milwaukee. its flagship podcast Lead Balloon was recognized by industry leading publication Adweek as its “Marketing Podcast of the Year 2020” and Podcamp was featured last spring in a column for Forbes. Clients include globally recognized brands such as Nutrien Ag Solutions, SurePayroll, the National Corn Growers Association, and the State of Wisconsin Investment Board.

“Podcamp Media is a prime example of how an independent and creative Wisconsin business can impact far beyond our borders,” said WEDC Secretary and CEO Missy Hughes. “We’re excited to be able to support a small business with big goals and excited to see what happens next for a growing business that so proudly celebrates its Wisconsin storytelling heritage. “

Weis had originally planned to open a brick-and-mortar podcast studio in the spring of 2020, however, the outbreak of the COVID-19 pandemic has put those plans on hold.

“Two years was a long time to do professional podcast production in my home studio, especially with a few toddlers stomping upstairs,” Weis said. “Our team members, clients and I have found creative ways to ‘make it work’ so far, and we will continue to offer hybrid virtual working arrangements. But it’s a relief to finally have a studio where we can record, collaborate and show all that Milwaukee has to offer when our customers from outside come to visit us.

Construction of the Podcamp studio was supported by a $ 10,000 Wisconsin Tomorrow – Main Street Bounceback grant from the Wisconsin Economic Development Corporation, funded by the American Rescue Plan Act (ARPA). The program aims to provide one-time assistance to new and existing businesses opening a new location or expanding their activities into vacant commercial space.

“In downtown Milwaukee, we are building a thriving business ecosystem that offers a unique range of business models and services,” said Matt Dorner, Director of Economic Development for Milwaukee Downtown BID # 21. “Now we can finally add ‘Podcast Studio’ to that list as well, and we think Podcamp Media will fit in perfectly here.”

Earlier this month, Weis welcomed Milwaukee Bucks Senior Vice President Alex Lasry as the first person interviewed in the studio for a discussion of the team’s walkout in 2020 in support of raising awareness of social justice. This conversation will air in the November 2 edition of Lead Balloon.

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