IRVINE, Calif., November 30, 2021 / PRNewswire-PRWeb / – USIM, the fastest growing independent media services agency, announces an expanded data solutions partnership with MFour’s Atlas Views ™ that will be delivered to its customers.
MFour is the nation’s largest consumer panel, providing market researchers with real, instant and representative feedback through its proprietary app, Surveys On The Go®, which tracks more than 10 million consumer journeys per day.
MFour follows holistic journeys as US consumers walk out of over 750,000 brick + mortar locations and use 10 million apps + websites per day. People are then interviewed after their physical store visits and online trips to provide context behind their behaviors. All panels and research results are validated through a 5-step process, offering personalized panels, same-day turnaround time, and 95% completion rates.
“USIM was one of the first agencies to use location data for better ad placement, and is now adding app + web behavior that will continue to give them an edge over their competition,” said Chris Saint-Hilaire, founder and CEO of MFour.
USIM will provide a comprehensive and effective omnichannel media strategy using MFour data insights. Having access to these trends and data, USIM can see exactly what consumers are doing in-store and online, providing a major competitive advantage to its customers. The media strategy and recommended executions will include exactly what consumers want, with the ability to adjust advertising strategies and campaigns in real time to meet specific demands. Advertising dollars and budgets can be more strategic, focused, and generate less waste across all channels.
“We are delighted to extend our relationship with MFour’s new Atlas Views ™ solution, which will further enhance our knowledge of consumer behavior data for customers” added Eran Goren, President, USIM – Western Region / Chief Digital Officer.
About M Four Atlas Studio
Mfour launched the Surveys On The Go® (SOTG) mobile app in 2011, creating the country’s largest and highest-rated consumer behavior and survey panel. SOTG now tracks more than 10 million daily app + web and brick + mortar journeys. MFour is the only analytics company to combine data with surveys, giving customers an omnichannel view of the “where, when and why” behind shopping behavior through the Atlas Studio SaaS platform. To learn more, visit: http://www.mfour.com/our-story.
As one of the fastest growing independent media agencies, USIM delivers tangible results in a rapidly changing technological and economic landscape. With a proven track record of strategic vision and omnichannel advertising solutions, customers exceed their business goals. USIM’s execution of the fusion of research, results, and cutting-edge technology with human insight and creativity, provides the key factors in driving The Art of Human Sense ™. For more information, please visit http://www.theusim.com.
For more information please contact Carrie Ward, PR / Marketing for USIM at 508-208-6374 or CWard @ theusim.
Carrie Ward, USIM, 5082086374, [email protected]