ViX Plus and Mediapro studio announce new Strategic Pact shows


In its continued attempt to increase its programming content, ViX Plus, the next premium SVOD of TelevisaUnivision, has formed a strategic alliance with Spain’s The Mediapro Studio, which will produce exclusive original content for the new Spanish-language streamer slated for launch in the second half of this year.

The first to be released are the scripted series “Las Pelotaris” and the sports-themed docuseries, “La Sangre y la Gloria” (“Blood and Glory”).

Welcoming The Mediapro Studio as a crucial partner in its efforts to build “a service that will deliver the best content in Spanish for our audiences in the United States and Latin America”, Rodrigo Mazón, Executive Vice President and General Manager of ViX Plus, said, “We are very excited to present the first original productions from this strategic alliance and to be able to develop more stories with the highest production values.”

Marta Ezpeleta, International Director of The Mediapro Studio, commented: “This alliance represents an important step in the international expansion of the studio and in its consolidation both in Latin America and in the United States, where we already have an infrastructure strong, with our own production facilities and a large design team.

Set in the 1920s, “Las Pelotaris” follows three pioneering women who broke multiple glass ceilings to achieve success. Created by Marc Cistaré (“Vis a vis”, “El Barco”, “Victim number 8”), the series will be shot on location in Spain and Mexico under the direction of Jesús Rodrigo (“Vis a vis”, “El Internado ,” “I Am Alive”) from a screenplay by Adriana Rivas (“Vis a vis,” “I Am Alive”), Javier Naya (“El Barco,” “Rabia”) and Mexican Anaí López (” XY”, “Infamous”).

“The Blood and the Glory” investigates well-known Mexican sports personalities and their relationship with the world of crime, either as victims or as protagonists. It is created by Juan Villoro, author of “El Testigo”, winner of the XXII Herralde Novel Prize, “Dios es Redondo”, “Balón Divided” and winner of the Manuel Vázquez Montalbán International Prize for Sports Journalism, awarded by FC Barcelona .

Everardo González (“La Libertad del Diablo”), whose award-winning films have screened in Berlin, IDFA, Toulouse, Locarno, Montreal, BAFICI, Guadalajara and Morelia, will direct the docuseries.

News of the pact with The Mediapro Studio follows news that TelevisaUnivision has agreed to acquire Spanish-language streaming platform Pantaya, in exchange for cash and certain Puerto Rican radio assets, including WKAQ AM and KQ105 FM, currently owned by TelevisaUnivision. .

The addition of Pantaya’s content, subscribers and team further accelerates the launch of ViX Plus, which has secured content deals with a range of major content players as it aims to deliver over 10,000 hours of content, including more than 50 original series and movies, in its first year.

Among them, a first-look content deal with Salma Hayek’s Ventanarosa Productions, and Eugenio Derbez and Ben Odell’s 3Pas Studios, producers of 2018 box office hit “Overboard” and comedy series “Acapulco” for AppleTV Plus. 3Pas has just produced a remake of the French comedy “Le Valet”.

Similar agreements are in place with author Mario Vargas Llosa, Santiago Limón and Propagate’s Ben Silverman. Selena Gomez will also produce an original documentary series for ViX Plus while Mexico’s Lemon Films has agreed to produce four shows for the upcoming service. Additionally, Colombians Dynamo and Mediacrest are rebooting the horror series “La Hora Marcada” for the streamer.

Meanwhile, the ad-supported ViX, which launched on March 31, offers up to 100 channels and over 40,000 hours of on-demand video content that spans news, entertainment and sports.

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